are you playing chess or checkers? chess is strategic. checkers is tactical. chess is looking at the what if. checkers is looking at the right now. one is not right and one is not wrong. sometimes, you just need to play checkers. sometimes, you need to play chess. just don’t play checkers when someone else […]
better business
in a world of options, you lose.
options create problems. what if you had no options? what if you hired a coach that costs $5,000/mo? and what if you weren’t allowed to fire this coach—ever? you would have two options. and only two. option #1 – learn as much as you possibly could. make the investment worth it. do everything in your […]
tiny tactics
Does a business need a funnel? No, it doesn’t. Does a business need a free online community? No, it doesn’t. Tiny tactics keep you tiny. So what does a business need? Two things… First, and you’ve heard it before, a prospective customer has to know, like, and trust you. How do you get someone to […]