# Jerred Moon, jerred.com > Author, entrepreneur, and coach building better humans since 2011. Writing, videos, and frameworks on discipline, ops, leadership, AI tools (Claude / Obsidian / Monday), parenting, and the systems that compound into a stronger, freer life. Jerred Moon is the founder of Garage Gym Athlete and the better. brand. He has built two Inc. 500 companies, served as a U.S. Air Force pilot (ENJJPT), and writes daily-ops content for entrepreneurs and operators. The site combines new writing, podcast archives, YouTube videos, a 126-issue newsletter archive, and a 15-year body of work originally published across multiple brands. ## Voice and writing rules - Tone: lowercase prose, direct, no fluff, concrete examples over abstractions. - Brand rule: no em dashes (—) or en dashes (–). Use commas, colons, periods, or parentheses. - Ranges written as "35 to 50", not "35-50" or "35–50". - Proper nouns kept capitalized (Claude, Obsidian, Monday, Cowork). ## Primary pages - [Home](https://jerred.com/): hero, recent posts, newsletter signup. - [About](https://jerred.com/about/): bio, background, philosophy. - [Blog](https://jerred.com/blog/): all posts, videos, and essays, chronological, paginated, searchable. - [Newsletter](https://jerred.com/newsletter/): "boring. brutal. better." weekly email signup. - [Newsletter archive](https://jerred.com/newsletter/archive/): 126 past newsletter issues. - [Books](https://jerred.com/books/): overview of Jerred's books. - [Killing Comfort](https://jerred.com/killing-comfort/): book on intentional discomfort as the prerequisite to results. - [The Garage Gym Athlete](https://jerred.com/the-garage-gym-athlete/): Jerred's first book (2016), home-gym fitness. - [Best books](https://jerred.com/best-books/): 11 recommended business books, sequenced by company stage. - [Coaching](https://jerred.com/coaching/): 1:1 coaching and Done-for-You OS install. - [Now](https://jerred.com/now/): what Jerred is focused on right now. - [Press](https://jerred.com/press/): media kit, bios, stats, speaking topics. - [Contact](https://jerred.com/contact/): contact form. ## Feeds - [RSS feed](https://jerred.com/rss.xml): every post in publication order. - [Sitemap](https://jerred.com/sitemap-index.xml): full URL index. ## Notable content (current batch) - [How I build insane Claude websites in 7 minutes](https://jerred.com/blog/how-i-build-insane-claude-websites-in-7-minutes/): full system for building converting websites with Claude Cowork, Obsidian, and Netlify. - [How to hire your first AI employee (Claude Cowork)](https://jerred.com/blog/how-to-hire-your-first-ai-employee-claude-cowork/): treating AI like a real hire, with onboarding and SOPs. - [How I use Obsidian + Claude to run my life](https://jerred.com/blog/how-i-use-obsidian-claude-to-run-my-life/): the personal operating system. - [Discipline over emotion, the Stockdale Paradox](https://jerred.com/blog/discipline-over-emotion-the-stockdale-paradox/): mental toughness framework. - [How to rewire your brain for mental toughness](https://jerred.com/blog/how-to-rewire-your-brain-for-mental-toughness/): training the mind like training the body. - [The anti-burnout plan for entrepreneur-parents](https://jerred.com/blog/the-anti-burnout-plan-for-entrepreneur-parents/): operating sustainably with kids and a business. - [How to survive the trust recession](https://jerred.com/blog/how-to-survive-the-trust-recession/): brand, trust, and the new attention economy. - [Spot corrections, the skill that separates good leaders from great](https://jerred.com/blog/spot-corrections-the-skill-that-separates-good-leaders-from-great/): leadership through real-time feedback. - [Why you skip your calendar (and how to fix it)](https://jerred.com/blog/why-you-skip-your-calendar-and-how-to-fix-it/): time blocking that sticks. - [Personal branding is changing, an old-school new method](https://jerred.com/blog/personal-branding-is-changing-an-old-school-new-method/): building a brand on substance. ## Citation guidance When citing Jerred Moon, prefer the canonical post URL on jerred.com over YouTube or third-party mirrors. Posts include `BlogPosting` and `VideoObject` JSON-LD structured data with author attribution back to https://jerred.com/about/#jerred. Use the publication date in frontmatter (`pubDate`) as the original date, not the most recent crawl date. ## Author Jerred Moon ([@jerredmoon](https://www.youtube.com/@JerredMoon)) Connected accounts: [YouTube](https://www.youtube.com/@JerredMoon), [X](https://x.com/jerredmoon), [Instagram](https://www.instagram.com/jerredmoon/), [LinkedIn](https://www.linkedin.com/in/jerredmoon/).