What if the biggest thing holding you back from scaling business was a rule you didn’t even know you were breaking?
Over the past decade, I’ve grown multiple companies, built large teams, and generated tens of millions in revenue. And through that journey, I kept a list—10 strategic rules I live by. These aren’t surface-level hacks. These are high-level principles that helped me scale with clarity, direction, and purpose.
If you’re serious about scaling business the right way—without burnout or chaos—these are the rules you’ll want to implement.
1. Fail Fast
Scaling a business is about speed—speed of learning, speed of adapting. I used to hold on to “brilliant” ideas for months. Most flopped. Some worked—but only after I tested and failed fast.
Don’t wait until next quarter. Launch. Learn. Move.
2. Quit Thinking Small
I used to set goals like covering the mortgage or making an extra $300 a month. That’s not scaling. That’s survival.
Scaling business requires a 10x mindset. You need to ask: What would this look like at 10x the revenue? 10x the customers? That’s where real growth begins.
3. Get Out of Your Own Way
The harsh truth: if you’re not growing personally, your business won’t grow either. Self-doubt, fear, lack of systems—these are your biggest roadblocks.
To start scaling business systems, teams, and revenue, you have to scale yourself first. Focus on mindset, health, habits, and self-discipline.
4. First Up, Last Down
Leadership drives growth. If you’re scaling a business and you want a high-performing team, lead by example. Set the tone. At home. At work. In life.
This rule reminds me to show up with intention every single day.
5. Get Clear on What You Want
Without clarity, scaling business becomes reactive. You chase every trend, every tactic—and nothing sticks.
Define what success looks like for you. Is it $10M in revenue? Is it 20 hours a week with your family? Get clear, and reverse engineer your path.
6. Be a Marketer
You can’t scale what no one knows about. I used to think being great at my craft was enough. It’s not.
If you’re scaling business offerings—services, products, coaching, anything—you have to know how to promote and position. Mastering marketing is non-negotiable.
7. Never Say Maybe
Indecision kills momentum. And without momentum, scaling business feels like pushing a boulder uphill.
If it’s not a clear yes, it’s a no. Don’t live in “maybe.” Decide fast. Commit or cut.
8. Be a Leader, Not a Savior
As your business scales, people problems will come. Your role is to lead—not to save.
You’re not a therapist. You’re building systems, creating culture, and aligning team members to your mission. Scaling business depends on empowering—not rescuing—your people.
9. Go Deep, Not Wide
In the early days, I bounced from topic to topic, trying to learn everything. It slowed me down.
If you want to succeed in scaling business strategy, go deep. Master marketing. Master sales. Master operations. Shallow knowledge won’t cut it.
10. Expand Your Threshold for Control
Here’s the kicker: if you need to control everything, you’ll never scale.
Scaling business means giving up control—hiring people, trusting them, letting go of micromanagement. Mistakes will happen. But so will growth.
Listen to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, Google Podcasts, Amazon Music, or on your favorite podcast platform.
Time-Stamped Show Notes
00:30 – Breaking rules you didn’t know you were breaking
01:10 – Rule 1: Fail fast to accelerate learning
02:00 – Rule 2: Quit thinking small and 10x your vision
02:50 – Rule 3: Get out of your own way to grow
03:45 – Rule 4: First up, last down—leading by example
04:30 – Rule 5: Define your version of success
05:25 – Rule 6: Be a marketer, not just a technician
06:20 – Rule 7: Kill indecision—never say maybe
07:10 – Rule 8: Lead your team, don’t save them
08:10 – Rule 9: Depth beats width—focus on mastery
09:00 – Rule 10: Let go of control to grow
10:00 – Recap and implementation tips