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124: What are the chances of you doubling your business?

jerred · July 23, 2024

Understanding Probability in Business

Recently, I found myself playing a game of coin flipping with my two boys. The goal was simple: see who could get the most consecutive heads. While the expected outcome over many flips should hover around a 50/50 split between heads and tails, something extraordinary happened—my son William managed to flip heads eight times in a row. The probability of this happening in just ten flips is less than 1%, yet it happened right before our eyes.

This experience brought a powerful realization: in business, as in coin flipping, the theoretical probabilities don’t always line up with real-world outcomes, especially when preparation and experience enter the picture.

Scaling Business: Not Just a Coin Toss

When it comes to scaling your business, it might initially feel like flipping a coin—uncertain and unpredictable. However, as you accumulate experience, learn from your mistakes, and understand your market, you transform that coin toss into a calculated strategy. You’re no longer leaving your success to chance; instead, you’re actively shaping the odds in your favor.

The Key to Business Growth: Experience and Focus

Here’s how you can start to manipulate the odds like an experienced coin flipper:

  • Improve your product: Always look for ways to enhance what you offer.
  • Enhance your marketing: Learn what attracts customers and refine your outreach.
  • Optimize your sales process: Make buying as easy and pleasant as possible for your customers.
  • Exceed customer expectations: Provide exceptional service that turns customers into advocates.

Applying the Lessons

Just like William’s unlikely streak of heads, achieving what seems statistically improbable in your business is possible. By focusing on key growth areas and leveraging your unique experiences, you can scale your business beyond conventional expectations. Remember, it’s not about the random chance of a coin flip; it’s about preparing and positioning yourself to succeed repeatedly.

The Mathematical Game of Business

In the world of business, particularly in scaling, you’re not confined to the average outcomes dictated by statistics. You create your own statistics by focusing on effective strategies, documenting what works, and continuously applying these lessons to innovate and improve. This approach shifts you from a game of chance to one of strategic mastery.


Listen to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, Google Podcasts, Amazon Music, or on your favorite podcast platform.

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Time-Stamped Show Notes

  • [00:00:30] Introduction to the concept of probability and its relation to business growth.
  • [00:01:30] Story of a coin flipping game illustrating random probability vs. controlled outcomes.
  • [00:02:30] Discussion on the illusion of probability in business and how experience alters outcomes.
  • [00:03:30] Strategies for scaling your business by focusing on key growth areas.
  • [00:04:30] How to apply lessons learned to consistently beat the odds.
  • [00:05:30] Closing thoughts on shifting from a game of chance to strategic mastery in business.

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