Writing, listening, watching
Blog
Everything I've published, in one place. The article is the design.
- Essay June 6, 2026
the last safe profession
the authors of the last safe investment didn't see AI coming. as it eats the knowledge work, the safe bet is human to human: coaching and accountability, helping people do the hard things they can't do alone.
- Video June 4, 2026
Claude found $1,387/mo I was wasting (profit audit)
I ran a profit audit with Claude on my real expenses and cut $1,387.29 a month. most of it was not forgotten subscriptions, it was Claude challenging me on what to keep. here is the exact process, one transaction at a time.
- Podcast June 3, 2026
raw behind the scenes: AI, marketing, growth
a raw, unscripted update from the trenches: why I'm going deep on AI, the 'find atom' marketing principle, and what I'm building (including this site). no hook, just the truth.
- Video May 28, 2026
5 insane Claude Cowork + Obsidian use cases (steal them)
most people build an Obsidian brain they never use. here are five Obsidian and Claude Cowork systems I actually run: the handoff, websites, the client vault, the family OS, and fitness feedback loops.
- Essay May 27, 2026
a year of killing comfort
the three pillar habits of killing comfort, KC3: hard thing, one thing, hormesis. done daily, documented, see where it ends up.
- Video May 20, 2026
how I build insane Claude websites in 7 minutes
the exact system for building high-converting websites with Claude Cowork, Obsidian, and Netlify, in about five minutes per site.
- Video May 13, 2026
how to hire your first AI employee (Claude Cowork)
two real workflows for using Claude Cowork as your first AI employee, plus the three-level employee framework I use to decide what to hand off.
- Video May 6, 2026
how I use Obsidian + Claude to run my life
the LLM knowledge base I built in Obsidian that runs every system in my life, and how to start your own in under 30 days.
- Essay May 6, 2026
parresia
the Greek word for the kind of boldness God actually wants from us. why shame is the wrong response, and what it looks like to speak freely.
- Video April 29, 2026
Claude Cowork as your executive assistant ($5,000 to $20)
I replaced a $5K/month human admin with Claude plus two files for $20/month, and Claude handles 70% of the job.
- Video April 15, 2026
getting clients is hard until you do this
how a self-published book becomes a client acquisition machine, broken down into the five-part authority system.
- Video April 8, 2026
how to build a million dollar business without ever going viral
an 18-year, year-by-year breakdown of how I built multiple businesses past seven and eight figures with no viral moment.
- Video October 29, 2025
leaders who skip this lose their team
the real goal of leadership is not to be feared or liked. it is to be respected. here is how to earn it.
- Video October 22, 2025
forget going viral, focus on this instead
a 28-minute breakdown of the simple, evergreen content marketing strategy that built two Inc. 500 brands and $30M+ in revenue without ever going viral.
- Video October 15, 2025
building a team, life updates, better humanness reporting (ep 252)
1099 vs W2 for digital businesses, plus a new podcast format I am testing: better humanness reporting.
- Video October 9, 2025
spot corrections: the skill that separates good leaders from great
the #1 mistake young leaders make is avoiding confrontation. spot corrections are the skill that fixes it.
- Video October 7, 2025
discipline over emotion wins every time: the Stockdale paradox
why discipline over emotion is the real edge, and how Admiral James Stockdale's 'train before the crisis' framework lets you become someone who can survive anything.
- Video October 2, 2025
be where your feet are
the most important resilience lesson I've ever learned, delivered live at the PT Biz mastermind in Dallas.
- Video September 25, 2025
how to stop being glued to your phone
the exact Opal setup I use to keep my screen time around 29 minutes a day, without pretending willpower is a plan.
- Video September 23, 2025
how to rewire your brain for mental toughness
the simple weekly protocol I use to manufacture mental toughness in good times, so it shows up automatically when life gets hard.
- Video September 18, 2025
personal branding is changing: an old school 'new' method
what's actually been working as I grow my personal brand while still running multiple businesses behind the scenes. trust over polish, conversation over content.
- Video September 11, 2025
the most important leadership skill you're missing
a study of nearly 20,000 people shows mindfulness directly improves how you lead. and the good news: it's trainable, no meditation required.
- Video September 9, 2025
why you skip your calendar (and how to fix it)
the reframing system I use with high performing entrepreneurs to fix follow-through. you don't need more motivation, you need better meaning.
- Video September 4, 2025
how to survive the trust recession
AI, over-polished content, and copycat brands have made people skeptical of everything. the playbook for rebuilding trust in a post-AI world.