156: I broke my own rule while building a personal brand…

The Evolution of My Personal Brand

When I started focusing on my personal brand, my primary tools were short-form content on platforms like Instagram and regular newsletters. These mediums allowed me to express my thoughts directly and maintain a genuine connection with my audience. Everything you see from me, from Instagram posts to newsletter content, is crafted by me, ensuring that it resonates with who I am and what I stand for.

The Mistake of Misaligned Focus

However, as I immersed myself more into content creation—hiring video editors, focusing on scripting, and planning for a YouTube channel—I realized I had veered off course. My focus had shifted from what originally mattered: growing my newsletter and directly engaging with my audience. Instead, I found myself consumed by the need to perfect my content creation skills.

Refocusing on What Matters

The realization hit hard that while improving content quality is important, it should not overshadow my main goal. An Instagram follow might happen in a fleeting moment of interest, but gaining an email subscriber represents a deeper level of engagement and commitment. This person has chosen to let me into their daily life through their inbox—a more significant connection than a social media follow.

Strategies to Realign My Focus

To realign with my primary goal of growing my newsletter, I’ve revisited my content strategy to emphasize calls to action that lead audiences to my email list. This approach ensures that every piece of content I create has a clear purpose and contributes to my broader objective.

Lessons for Fellow Entrepreneurs

For anyone building their personal brand or business, it’s crucial to keep your end goal in focus. Whether it's increasing direct communication with your audience or converting followers into loyal customers, understanding and staying true to your objective is key to effective brand strategy.

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Time-Stamped Show Notes

• [00:00:30] Introduction to the personal branding journey and current status.

• [00:01:30] Overview of tools and strategies initially used for building a personal brand.

• [00:02:30] Discussion on the shift of focus from core objectives to content perfection.

• [00:03:00] Strategies employed to realign focus towards growing the newsletter.

• [00:04:00] Advice for entrepreneurs on maintaining focus and aligning strategies with business goals.

• [00:05:00] Conclusion and reminder to stay focused on what truly matters in brand building.