Why Write a Book?
Writing a book can serve multiple strategic roles in your business model, whether it’s establishing authority in a niche, solving a common problem for your audience, or simply fulfilling a personal passion for writing.
The Strategic Intent Behind My Books
- The Garage Gym Athlete: This book was designed to establish my authority and presence in the fitness space. It compiled valuable content that I had previously shared through blog posts, which we then polished and structured into a book format. Though it wasn’t a major financial success, the book effectively helped me own my niche and boosted my brand’s visibility.
- Killing Comfort: Written to address a common issue I observed among athletes and business owners—the challenge of stepping out of comfort zones and getting things done. This book aimed to provide practical advice applicable to a broad audience, helping readers achieve extraordinary results by embracing discomfort.
The Financial Realities of Self-Publishing
Despite selling tens of thousands of copies, my books didn’t make me wealthy. Self-publishing through platforms like Kindle Direct Publishing allowed me to control the pace and content fully, focusing on delivering value quickly without the need for traditional publishing routes.
If you’re considering writing a book, think of it not as a direct revenue stream, but as a powerful marketing tool and a means of solidifying your expertise in your field.
Top Reasons to Write a Book for Your Business
- Passion for Writing: If you have a compelling idea or story that aligns with your business and you possess a genuine love for writing, pursuing a book can be incredibly fulfilling.
- Establishing Authority: A book can significantly elevate your profile, helping you stand out in your industry, especially if you lack traditional credentials or extensive experience.
- Lead Generation: Books are excellent for lead generation. Whether sold or given away, they can attract new clients and open doors to broader business opportunities.
Should You Write a Book?
Before you decide to write a book, consider these strategic reasons. If your motivation aligns with any of them—be it passion, authority, or lead generation—then it might be the right move for your business.
- Writing as a Strategic Tool: Understand how a book can serve your business. It should complement your business goals and provide tangible value to your target audience.
- Lead Generation: Consider the book as a tool for lead generation rather than a direct source of income. Effective distribution can expand your reach and bring in qualified leads.
Preparing to Write Your Book
If you’re gearing up to write a book, start by outlining your main ideas. Use this structure:
- What big problem does your book solve?
- How does it align with your business goals?
- What unique perspective or solution are you offering?
This preliminary step can provide clarity and structure, helping you articulate your thoughts cohesively when you begin writing.
Listen to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, Google Podcasts, Amazon Music, or on your favorite podcast platform.
Time-Stamped Show Notes
- [00:00:30] Introduction to the podcast and topic
- [00:01:30] Discussion on the strategic reasons behind writing “The Garage Gym Athlete”
- [00:02:30] Insights into the creation and impact of “Killing Comfort”
- [00:03:30] Financial realities of self-publishing and book sales
- [00:04:30] Reasons to consider writing a book for your business
- [00:05:30] Evaluating if writing a book aligns with your business strategy
- [00:06:30] How to use a book for lead generation
- [00:07:30] Tips for preparing to write your book
- [00:08:30] Conclusion and final thoughts on the benefits of writing a book