Navigating the World of Content Creation with Jeremy Dupont
In today’s episode of the Better Human Business podcast, I had the pleasure of diving into a detailed discussion about the evolving landscape of content creation in various industries with Jeremy Dupont, my longtime collaborator and business partner. Jeremy brings a high-level marketing perspective that’s invaluable, especially as we navigate the shifting dynamics of digital content.
The Non-Negotiable Nature of Content
Jeremy highlighted that content creation is non-negotiable for any business today. Reflecting on his journey from starting a physical therapy clinic to engaging with PT clinic owners, he emphasized the crucial need to double down on well-produced content. As we look ahead to 2025, the expectation isn’t just to create content but to ensure it resonates and engages effectively through strategic planning.
Personal Branding as a Business Asset
One significant insight Jeremy shared was the growing importance of personal branding for business owners. He advised that leaning into one’s personal brand can enhance the overall business function, offering a platform for behind-the-scenes insights and a more personal connection with the audience.
Content Quality and Consistency
We also touched on the essential role of quality in content creation. The days of posting low-effort videos and expecting engagement are long gone. Now, it’s about delivering high-quality content consistently, which requires seeing content creation as an integral part of business planning—almost like running a sub-business within your main operation.
Strategic Content Repurposing
Jeremy and I discussed the strategy behind content repurposing, which involves extending the life and reach of content across multiple platforms, from newsletters to podcasts and beyond. This approach not only maximizes the content’s value but also ensures it reaches a broader audience effectively.
The Role of Content in Business Adaptability
As we wrapped up, the conversation shifted towards the role of content as an insurance policy against market changes, especially with the advent of AI technologies. Having a robust personal brand can provide the flexibility to pivot to new projects or directions as market dynamics evolve.
Listen to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, Google Podcasts, Amazon Music, or on your favorite podcast platform.
Time-Stamped Show Notes
- [00:30] Introduction to Jeremy Dupont and the importance of content in business today.
- [02:00] Discussion on the non-negotiable nature of content for business owners.
- [04:00] Insights into personal branding and its impact on business operations.
- [06:00] The need for high-quality content and strategic content repurposing.
- [08:00] The future of content creation and its role as an insurance policy in business.