As we edge closer to the new year, it’s crucial for business owners to not just set goals but to strategically plan how to attract more clients, customers, and patients. Holiday promotions are a great way to do that.
Embracing the Grain
Historically, I prided myself on going against the grain, avoiding promotional campaigns or sponsorships to maintain a sense of uniqueness. However, there’s a fine line between principled stands and needless defiance. For instance, my initial reluctance to participate in Black Friday sales was more about avoiding conformity than making a principled choice. This mindset cost me significantly, both in terms of potential revenue and growth opportunities.
The Power of New Year Marketing
The start of a new year is ripe with potential for businesses aimed at improving human lives. People are more inclined to seek out services that align with their goals for self-improvement, making it an opportune time for you to offer your solutions. Avoiding the momentum of the new year under the guise of wanting to be different is, simply put, a missed opportunity.
A Simple Marketing Framework for Holiday Promotions
Here’s a straightforward marketing strategy to consider as we approach the new year:
- Segmentation: Start by identifying who among your audience is interested in making changes in the new year. This can be as simple as sending out an email asking if they’d like to learn more about what you’re offering.
- Engagement: Once you’ve identified interested individuals, engage them with a series of emails. Educate them about the current state of the industry, how your approach differs, and the unique value you offer.
- Launch and Scarcity: Launch your offering with clear communication about any limitations, such as availability or special pricing, to create authentic scarcity and urge action.
- Follow-up: Keep the lines of communication open with reminders and updates as the offer nears its close.
This framework not only respects your audience’s desires but also positions your offering in a way that aligns with their new year motivations.
Conclusion
The key takeaway as we navigate the transition into a new year is not to shun the paths well-traveled for the sake of being different. Also…run a holiday promotion! Instead, focus on strategic, principled decisions that align with your business goals and principles. If the prospect of organizing a New Year campaign seems daunting, remember, the effort you put in now can set the tone for your success in the coming year. If you’re hesitating, my advice is simple: try harder.
-Jerred Moon
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TIME-STAMPED SHOW NOTES:
(00:00) Introduction – The importance of New Year marketing strategies for business owners.
(00:23) Against the Grain – Reflecting on past reluctances to conform to typical marketing strategies and the realization of its cost.
(01:30) Principled Stands vs. Stupidity – Distinguishing between avoiding conformity for a good reason and missing out on opportunities due to stubbornness.
(02:55) The New Year Opportunity – Highlighting the potential of the New Year for businesses aimed at self-improvement and betterment.
(04:27) Marketing Framework Breakdown – Detailed steps for a successful New Year marketing campaign, including segmentation, engagement, launch, and follow-up.
(08:31) Conclusion – Encouragement to embrace strategic marketing efforts for the New Year and a call to action to try harder in the face of challenges.