79: How Peter Attia Makes Money (Better Human Business Breakdown)

Today, we are going to take a look at how Peter Attia is making an impact and thus, making an income!

Why a Better Human Business Breakdown?

If you truly want to scale a business, you need to ask great questions and you need to find great answers.

In a Better Human Business Breakdown we are thinking of possibilities. We are expanding our minds. If you are simply setting a doable goal all you are doing is creating a task to check off your list.

Next, you could have a stretch goal – which is more challenging. It aims you at the edge of your current abilities; you have to stretch to reach it.

However, the best goal explores what’s possible. When you see people and businesses that have undergone transformations and are at the top of the food chain, this is where they live. And that’s what we will look at in our Better Human Business Breakdowns.

We will benchmark and trend some of the best businesses our there that are building better humans to find the extraordinary answer you need for extraordinary results.

Who is Peter Attia

Today, we are looking at Peter Attia.

Peter Attia, MD, is the founder of Early Medical, a medical practice that applies the principles of Medicine 3.0 to patients with the goal of lengthening their lifespan and simultaneously improving their healthspan.

He is the host of The Drive, one of the most popular podcasts covering the topics of health and medicine.

He is also the author of the #1 New York Times Bestseller, Outlive: The Science and Art of Longevity.

Dr. Attia received his medical degree from the Stanford University School of Medicine and trained for five years at the Johns Hopkins Hospital in general surgery, where he was the recipient of several prestigious awards, including resident of the year.

He spent two years at the National Institutes of Health as a surgical oncology fellow at the National Cancer Institute, where his research focused on immune-based therapies for melanoma.

He lives in Austin, Texas with his wife and three kids.

How Peter Attia Makes Money…

• Book
  • $15 to $30
  • OUTLIVE THE SCIENCE & ART OF LONGEVITY
• Clinical Practice
  • Concierge physician
  • He charges $150,000 a year to be his patient.
• Premium Members
  • $19/mo. or $149/yr.
    • Ask Me Anything (AMA) Episodes
    • Comprehensive Podcast Show Notes
    • Premium Articles
    • The Qualys Podcast
• Early Program
  • $2,500 mid-ticket program
• Speaking
  • My guess $50K-$100K
• Investments
  • Peter is an investor in the companies HumanCo, Kosterina, LMNT, Magic Spoon Cereal, Maui Nui Venison, Oura Health Oy, Supercast, Virta Health, Zero, and Salutoceuticals.
• Biograph
  • The world’s most advanced longevity – focused diagnostics platform

Peter Attia Audience Size

• Podcast – 70MM+ Downloads
• Twitter – 420K followers
• Instagram – 976K followers
• YouTube – 593K subscribers
• Facebook – 94K followers

What can we learn? What can we take away?

1.) He built the core REALLY high-ticket first (stay focused) – Get really good at what you do!

2.) Mission oriented – The Science of Longevity into Something Accessible to everyone

3.) You can do whatever the hell you want when you have millions of followers

Try harder,

-JM

Listen to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, Google Podcasts, Amazon Music, or on your favorite podcast platform.

TIME-STAMPED SHOW NOTES:

• [00:00] Introduction to the concept of “Better Human Business” and the podcast’s goals.
• [00:21] Introduction to the “Better Human Business Breakdown” segment.
• [00:42] Explanation of the purpose behind analyzing successful businesses.
• [01:00] Discussion on the importance of setting goals beyond just doable tasks.
• [02:03] Introduction of Peter Attia and his contributions to health and longevity.
• [03:30] Overview of Peter Attia’s career and achievements.
• [04:13] Analysis of the various revenue streams in Peter Attia’s business model.
• [05:24] Examination of Peter Attia’s audience size and social media following.
• [06:28] Key takeaways from Peter Attia’s business model and strategies.
• [07:17] Discussion on the focus and mission orientation of Peter Attia’s business.
• [09:25] Final thoughts on expanding one’s business vision and impact.
• [10:40] Call for feedback on the “Better Human Business Breakdown” segment and encouragement to try harder.