Hello everyone, Jerred Moon here, and welcome back to the journey of growing my personal brand while balancing my entrepreneurial endeavors. It’s been a slow and steady process, but I’ve learned quite a bit about patience and persistence. Today, I want to share some strategies I’ve been implementing to grow various aspects of my brand, including newsletters, podcasts, and social media platforms.
Consistency: The Core Strategy to Grow Your Personal Brand
One of the key lessons I’ve learned in the process of building my personal brand is the importance of consistency. It’s not just about doing things; it’s about doing them regularly and reliably. For my podcast, “The Better Human Business Podcast,” I’ve established a no-fail publishing calendar with episodes going live every Tuesday and Thursday. This consistency has been crucial in maintaining and growing my audience.
Behind the Scenes: Laying a Strong SEO Foundation to Grow a Personal Brand
Much of the work in growing a personal brand happens behind the scenes. One significant project has been transforming podcast episodes into blog posts at jerred.com. By doing so, not only am I creating more content, but I’m also enhancing the site’s SEO. Every episode is meticulously turned into a blog post, optimized for search engines using tools like the Yoast SEO plugin, ensuring each post meets the green light standard before publishing.
Leveraging SEO to Amplify Personal Brand Growth
SEO isn’t just a buzzword; it’s a strategic foundation for any online presence. The backlog of podcast episodes being converted into blog posts is not just for content—it’s for creating a substantial SEO footprint. This groundwork will ensure that the content continues to attract visitors organically, which is crucial for sustainable growth.
Cost-Effective Outsourcing: A Smart Scaling Strategy to Grow Personal Brand
Outsourcing has been a game changer in managing workload and focusing on strategic tasks. Hiring someone to help with the backlog of podcast episodes and manage ongoing content uploads has been both cost-effective and efficient. It allows me to focus more on content creation while knowing the technical aspects are handled expertly.
Interactive Engagement: Key to Growing Your Personal Brand’s Newsletter
To grow the newsletter, I’ve introduced a referral program, rewarding subscribers who bring in new readers with exclusive incentives. This approach not only enhances subscriber engagement but also expands the newsletter’s reach organically. Additionally, regular mentions of the newsletter in podcast episodes serve as a direct call to action, funneling listeners toward email subscriptions.
Early Social Media Strategies to Grow a Personal Brand on Instagram
Although it’s still early days, my approach to Instagram has been to start small with high-quality content, specifically reels, and to boost these to gain visibility and followers. This method has shown promising results, with a notable increase in followers in just a short period. As time and resources allow, I plan to scale these efforts and dive deeper into content creation and engagement strategies.
Reflecting on Progress: Strategies to Grow a Personal Brand Further
Despite these efforts, there’s always room for improvement. For instance, increasing calls to action on the website could help convert more visitors into newsletter subscribers. Monitoring traffic and engagement will help refine strategies and ensure that efforts align with goals.
Listen to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, Google Podcasts, Amazon Music, or on your favorite podcast platform.
Show Notes (Time-Stamped)
- [00:00:30] Introduction and context on the focus towards growing a personal brand.
- [00:01:30] The importance of consistency in content creation, specifically podcasting.
- [00:03:30] Behind-the-scenes work on converting podcast episodes into SEO-optimized blog posts.
- [00:05:30] Details on the outsourcing process and the benefits of cost-effective scaling.
- [00:06:30] Tactics for growing the newsletter, including the introduction of a referral program.
- [00:08:00] Early strategies for Instagram engagement and follower growth.
- [00:09:30] Reflections on the overall progress and plans for increasing website conversion rates.
- [00:11:30] Final thoughts and future updates on growing a personal brand.