The Evolution of Event Planning in My Business Journey
The Evolution of Event Planning in My Business Journey Over the years, my company PT Biz has hosted numerous mastermind events across various cities like Dallas, Atlanta, Denver, and more. From humble beginnings in a partner’s practice to orchestrating gatherings for 300 attendees, the journey has taught me the invaluable principle of “Who Not How.” In the early days, I personally took on the monumental task of organizing these events—from securing venues to handling the A/V setup. The first few were manageable, even if a bit chaotic, as we hosted around 100 participants. However, it quickly became evident that as the scale increased, so did the complexity and the demand on my time and attention. Embracing the “Who Not How” philosophy was crucial as I learned to delegate and focus on my strengths.
Lesson One: Long-Range Planning is Crucial
One major realization was the importance of long-range planning. My natural inclination towards immediate business needs often left event planning on the backburner until it was nearly too late. For events of this magnitude, we’re talking about securing venues and making logistical decisions one to two years in advance!
Lesson Two: Delegate to Elevate
The second and perhaps more significant lesson was recognizing what I’m not good at and finding someone who excels in those areas. Event planning involves countless details that go beyond the core of what I wanted to focus on: delivering value to attendees. This realization led me to embrace the concept of “Who Not How,” a principle every entrepreneur should explore.
Finding the ‘Who’ to Handle the ‘How’
We eventually brought on board a professional event planner, someone whose prowess in meticulous planning and passion for detail ensured that every event went smoothly. This not only elevated the quality of each event but also freed me up to engage more meaningfully with participants—focusing on delivering value rather than fretting over logistics.
Apply “Who Not How” in Your Business
For fellow entrepreneurs, the takeaway is clear: identify areas where you’re stretching too thin or where your skills do not align with the tasks at hand. Recognize when it’s time to delegate, and invest in finding the right ‘Who’ to handle the ‘How.’ This approach isn’t just about easing your workload; it’s about optimizing your business’s performance and enhancing the customer experience.
Closing Thoughts
If you’re handling tasks that detract from your core business or customer experience, it’s time to rethink your strategy. Embrace the philosophy of hiring talent that complements your weaknesses. This not only bolsters your business’s efficiency but also ensures that every aspect, no matter how small, is executed to the highest standard.
Remember, growing a successful business isn’t just about hard work; it’s about smart work—knowing when to take the reins and when to hand them over. So, as we continue to navigate the complexities of business, let’s keep learning, adapting, and striving not just to do more, but to do better.
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Time-Stamped Show Notes
- [00:00:30] Introduction to the episode’s theme
- [00:01:00] Recapping early event planning experiences
- [00:02:00] Transition from hands-on event planning to strategic delegation
- [00:03:00] Insights on long-range planning and its necessity
- [00:04:00] Hiring a professional event planner and its impact
- [00:05:00] Discussing the “Who Not How” principle
- [00:06:00] Practical advice for applying this principle in your own business
- [00:07:00] Closing thoughts on business growth and operational efficiency