about
I build better humans and help those who do the same.
the short version
a working timeline.
- 2008 started posting workouts to a blog. a few people followed.
- 2010 married. served as a USAF officer while building a fitness business on the side.
- 2012 first five-figure digital launch. my first son was born.
- 2013 military leadership by day. digital side hustle by night.
- 2014 launched a top 10 health & fitness podcast. my second son was born.
- 2015 launched Garage Gym Athlete ($25/mo fitness membership).
- 2016 released my first book, The Garage Gym Athlete.
- 2017 grew Garage Gym Athlete to $1M and 2,000+ athletes.
- 2018 partner at PT Biz. took it from 6 to 7 figures in 9 months. my daughter was born.
- 2019 tripled PT Biz revenue while building an autonomous team.
- 2020 released my second book, Killing Comfort.
- 2021 took my first 30-day vacation. my companies grew without me.
- 2022 hit Inc. 5000 at No. 447 (fastest growing private companies in U.S.).
- 2023 hit Inc. 5000 again, this time at No. 152. launched marketing agency, Patch.
- 2024 operated multiple seven-figure brands across fitness, marketing, and education.
- 2025 launched an AI transcription company (0 to 1,000 users in a few months).
- 2026 launched my new firm, better.
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the long version
background
before any of this, I was a military officer in Euro-NATO Joint Jet Pilot Training (ENJJPT), one of the most selective pilot programs in the world. an injury in the cockpit ended my flying career and forced a pivot I didn't ask for.
I turned to entrepreneurship and self-development out of necessity. what started as a forced reroute became the work I was actually built for. every business I've built and every word I've written since has been downstream of that moment.
the work
my work is for people who refuse to coast.
I write and teach about how to live and build better. how to get stronger physically and mentally, how to make sharper decisions, how to build companies that compound, and how to do all of it without trading your health, your family, or your soul to get there.
the work is built around four questions.
how do you become harder to kill, in the gym, in business, and in life?
how do you build systems that produce results whether you feel like it or not?
how do you build a company that serves your life instead of consuming it?
how do you raise the standard for yourself and the people around you?
I don't traffic in theory. every idea I write about, I've either lived through, built around, or watched play out across 18 years of running real businesses with real customers and real consequences. my job is to take what works, strip out the noise, and hand you something you can use this week.
what I make
Killing Comfort is a book about the one thing standing between you and the life you want, and how to dismantle it. the playbook I wish someone had handed me 20 years ago.
I write the boring. brutal. better. newsletter for operators who want their business to grow without their life shrinking. three Bs, in order.
boring is the promise, and it's the work. 10 hours back per week, 10% profit lift, no fluff. boring because success itself is boring, it's consistency compounded over long stretches of time.
brutal is the human part. the hard things you have to do anyway. pushing forward against your own desire. trying harder. killing comfort. brutal honesty, with yourself first.
better is what falls out when you stack the other two long enough. boring done with brutal honesty, compounded.
I host the better. podcast. long-form conversations on what it actually takes to build a body, business, and life that compound.
I coach a small group of founders each year, one on one or through the done-for-you OS install. people running real businesses who want a sharper second brain in their corner.
across 18 years I've shipped 2,000+ pieces of content, grown my newsletters past 250,000 subscribers, generated more than $40M in online revenue, served 40,000+ customers, hit the Inc. 500 list twice, made the VET 100, and built the brands behind Garage Gym Athlete, PT Biz, Patch, and now better.
other things I care about
charitable giving. a fixed percentage of profit goes out every year to causes I believe in. generosity isn't an afterthought, it's part of the operating system.
reading. I keep a running list of the books that have most shaped how I think about business, training, leadership, and the long game.
fitness. two decades of training, programming, and writing about human performance. train hard, train consistently, let your body be the proof of work for your mind.
real estate. outside of my operating businesses, real estate is where I quietly compound. I'm always studying acquisitions, financing structures, and how long-term holders actually build generational wealth.
leaders. I study the leaders, military, athletic, and corporate, who built people not just outcomes. the best leadership lessons are almost always older than you'd expect.
history. modern founders get the attention, but the playbook was written by people most have never heard of. I read about them constantly and steal liberally.
family. my wife and three kids are the reason I run a business that serves my life instead of consuming it.
newsletter
boring. brutal. better.
one email a week for those who refuse to coast.
I explore the boring systems that compound and the brutal truth that it all will require work daily over decades.