Shifting Focus: From Vanity Metrics to Meaningful Performance Indicators When I started out, my goal was straightforward: build a seven-figure business. Reaching that milestone felt like the pinnacle of success, but achieving it opened my eyes to a different reality. It wasn’t the revenue figures that truly mattered, but rather the quality of the earnings […]
166: How To Scale Number Of New Customers Next Year
The Role of Data in Expanding Business At the heart of my role as an entrepreneur is growth. Over the years, I’ve shifted from wearing multiple hats to focusing intensely on this single area. To effectively expand our business, we collect and analyze data throughout the year. We use tools like HubSpot to monitor customer […]
165: Strategy: Giving Away Free Stuff…
Enhancing Business Growth Strategies: Why Offer Free Courses? I’ve recently launched a set of free courses on my website, available for a limited time to anyone and permanently to my newsletter subscribers. This decision might raise eyebrows—why give away something you can sell? Here’s why and how this plays into my approach to business growth […]
164: A Leadership Framework: Person, Problem, Performance
A Real-World Scenario Recently, I encountered a nuanced leadership challenge presented by a fellow entrepreneur. They had an employee—a generally good worker—who was so upset by the outcome of a recent election that they couldn’t come to work. This isn’t about the election per se, but about handling situations where personal reactions impact professional responsibilities. […]
163: The Secret To Online Advertising
Why I Got Into Online Advertising It’s simple: I needed to grow my business, and online advertising seemed like a potent tool. Initially, I wasn’t thrilled about diving into the world of digital ads—it seemed tedious and somewhat intimidating. However, the potential for scale and growth was too significant to ignore. So, I buckled down, […]