The Grunt Test: A Lesson from Donald Miller Recently, I revisited one of my favorite books, Building a StoryBrand by Donald Miller, which ties in perfectly with the concept of “Boring Ops” in business. This book introduces the “grunt test,” a powerful tool that simplifies your marketing to its most fundamental and effective elements. The […]
173: About Burning Ships
What Does “Burning the Ships” Really Mean? The story, often associated with figures like Cortez, symbolizes the ultimate commitment to a mission. By making retreat impossible, Cortez ensured that his men were fully focused on their goal. This, to me, resonates deeply not just in historical narratives but in everyday decisions in business and personal […]
172: Value-to-Income Ratio (VIR)
Understanding the Value to Income Ratio The Value to Income Ratio isn’t just another metric. It’s a transformative approach to evaluating what your time is truly worth. This ratio has helped me and many others I’ve worked with to illuminate the efficiency of our operations and discover how to leverage our time better, paving the […]
171: Danny Matta
Today’s episode is a bit of a departure from our usual format, featuring an extensive, insightful conversation with my business partner and long-standing friend, Danny Matta. Introduction to New Podcast Formats for 2025 As we look ahead to 2025, I’m excited to introduce three new types of episodes to enrich our podcast lineup: Deep Dive […]
170: DAILY OVER DECADES. Join me?
Why Daily Over Decades? In the fast-paced world of business and personal development, it’s easy to get caught up in quick fixes and short-term goals. However, the true essence of growth and success is consistency. This challenge is designed to build a lifestyle that enhances sustained success, focusing on daily habits that compound over time. […]