there are two types of entrepreneurs. the first, and highest-paid entrepreneur, eliminates effort. the refrigerator, the car, and artificial intelligence. we’ll pay for easier. we’ll pay for effortless. who wouldn’t? we love easy. the second type of entrepreneur makes your life harder. they challenge. they give work. they make you uncomfortable, so you can be […]
wrong train
the Japanese have a saying that goes like this: "If you get on the wrong train, get off at the nearest station, the longer it takes you to get off, the more expensive the return trip will be." in train commutes, it’s practical. in life, it’s wise. the question becomes… how do you know you […]
chess or checkers?
are you playing chess or checkers? chess is strategic. checkers is tactical. chess is looking at the what if. checkers is looking at the right now. one is not right and one is not wrong. sometimes, you just need to play checkers. sometimes, you need to play chess. just don’t play checkers when someone else […]
in a world of options, you lose.
options create problems. what if you had no options? what if you hired a coach that costs $5,000/mo? and what if you weren’t allowed to fire this coach—ever? you would have two options. and only two. option #1 – learn as much as you possibly could. make the investment worth it. do everything in your […]
tiny tactics
Does a business need a funnel? No, it doesn’t. Does a business need a free online community? No, it doesn’t. Tiny tactics keep you tiny. So what does a business need? Two things… First, and you’ve heard it before, a prospective customer has to know, like, and trust you. How do you get someone to […]