The Grunt Test: A Lesson from Donald Miller Recently, I revisited one of my favorite books, Building a StoryBrand by Donald Miller, which ties in perfectly with the concept of “Boring Ops” in business. This book introduces the “grunt test,” a powerful tool that simplifies your marketing to its most fundamental and effective elements. The […]
blog archive
173: About Burning Ships
What Does “Burning the Ships” Really Mean? The story, often associated with figures like Cortez, symbolizes the ultimate commitment to a mission. By making retreat impossible, Cortez ensured that his men were fully focused on their goal. This, to me, resonates deeply not just in historical narratives but in everyday decisions in business and personal […]
172: Value-to-Income Ratio (VIR)
Understanding the Value to Income Ratio The Value to Income Ratio isn’t just another metric. It’s a transformative approach to evaluating what your time is truly worth. This ratio has helped me and many others I’ve worked with to illuminate the efficiency of our operations and discover how to leverage our time better, paving the […]
potential
slam the gas pedal. incredible acceleration. razor-sharp performance. $250K car. topping out at 45mph… and frequenting school zones. you don’t belong here. capable of so much more. nice car. everyone’s impressed. and you like that. but you’ve got $250K of performance. with $50K problems. don’t be the smartest person in the room. don’t be the […]
171: Danny Matta
Today’s episode is a bit of a departure from our usual format, featuring an extensive, insightful conversation with my business partner and long-standing friend, Danny Matta. Introduction to New Podcast Formats for 2025 As we look ahead to 2025, I’m excited to introduce three new types of episodes to enrich our podcast lineup: Deep Dive […]