230: the proven $20K/Month checklist
Jul 29, 2025
The $20K/Month Marketing Checklist That Actually Works
I’ve worked with thousands of entrepreneurs. And if you want to consistently bring in $20,000 or more per month, there’s one thing I always fall back on: a 20-point marketing checklist.
This checklist isn’t theoretical. It’s not fluff. It’s what I use in my own business and with clients who are serious about growth. If you can check off every item here, you're almost guaranteed to hit $20K/month or more.
Let’s break it down.
The 20-Point Marketing Checklist
Clear Core Offer + Positioning – You need to know exactly what you’re selling and how it’s positioned.
Unique Selling Proposition – What makes you different from everyone else in the space?
Documented Ideal Client Avatar (ICA) – You’re speaking to someone specific, not “everyone.”
Consistent Traffic to a Landing Page/Lead Magnet – Paid or organic—are you getting daily eyes on your offer?
Complete Funnel – One lead magnet, nurture emails, and a sales call-to-action minimum.
Collect and Use Testimonials Weekly – Social proof sells. Showcase wins constantly.
Email Marketing Plan – Weekly broadcasts or automated sequences. No email = no relationship.
Content That Builds Authority – Minimum two weekly pieces. Non-negotiable.
Content Strategy Built for Awareness, Trust, Conversion – Not just posts. A system.
Client Stories & Case Studies – Promote wins, show behind-the-scenes proof.
Repurpose High-Performing Content – Use what works. Multiply it across platforms.
Simple SEO Strategy – Blog posts, podcast show notes, Instagram captions—get searchable.
Guest Podcasts or Networking Monthly – New audiences = more leads. Get out there.
Track KPIs Weekly – Leads, cost per acquisition, opt-ins, traffic. Know your numbers.
Grunt-Tested Sales Page – Within 3 seconds, someone should know what you do and who you help.
Clear Weekly Call to Actions – Don't let people guess what to do next. Tell them.
Use Urgency or Offers During Promotions – Ethical scarcity pushes people to act.
Test New Lead Magnets Quarterly – Always be testing. What worked three months ago might not today.
At Least One Evergreen Funnel – A system that works for you while you sleep.
90-Day Marketing Calendar – Stop winging it. Plan your next quarter now.
Why This Marketing Checklist Works
Most businesses fail not because they lack hustle—but because their marketing is chaotic. Random posts. Sporadic promotions. No real system. That’s why this marketing checklist exists. It builds structure and consistency, which builds revenue.
Each one of these steps plays a role. Together, they create unstoppable momentum.
Marketing doesn’t stop when you get busy. It doesn’t pause when leads dry up. If anything, that’s when it matters more. This checklist removes the guesswork.
If you're serious about leveling up, start with one or two of these, then build from there.
If you're not doing any of them consistently? That's the real reason you're not making more money.
It’s simple. But it’s not easy.
You’re going to have to try harder.
Time-Stamped Show Notes
00:30 – Why a marketing checklist beats random tactics
01:15 – Core offer clarity and unique positioning
02:05 – Knowing your ideal client inside out
03:00 – The traffic + funnel basics that matter
04:25 – How to use testimonials and social proof effectively
05:40 – What a real email marketing plan looks like
07:00 – Content strategy: awareness, trust, and conversion
08:15 – Tracking KPIs and fixing weak points
09:50 – Evergreen funnels and 90-day calendars
11:30 – Final thoughts: Simple doesn’t mean easy
