82: How to Build a Personal Brand
Feb 27, 2024
try harder
How to Build a Personal Brand: A Transparent Journey
I'm Jerred Moon, host of the Better Human Business podcast, and I'm on a mission to build my personal brand. After years of success in digital business, I'm realizing the value of having a strong personal brand, and I'm going to document the entire process. Think of this as a behind-the-scenes look at building a brand – the successes, the failures, and everything in between.
Why I'm Building a Personal Brand
I see a personal brand as a "fire" in the business world. It helps with:
Launching new ventures: You already have a warm audience
Building trust: People do business with those they know and like
Expanding your influence: Turn your expertise into opportunities
While I'm not looking for mega-celebrity status, I want some level of brand recognition to support future projects and expand my impact.
Where I'm Starting: Lessons Learned (and Assets Ignored)
I'm mostly starting from scratch, even though I have many valuable assets:
A decade and a half in digital business
Over 100,000 collected email addresses (which I WON'T initially use)
Experience in advertising
I want this to be fully transparent, allowing anyone interested to learn alongside me. It's about applying proven knowledge to a new challenge.
How to Build a Personal Band Step One: Building an Email List
I think email is still king for building lasting relationships, more so than social media. Here's what I'm doing:
Go to the simple landing page at https://jerred.com and subscribe to the newsletter.
Join the referral program: Get a custom referral link after subscribing. One confirmed referral earns you a super cool "Try Harder" sticker.
My Strategy on How to Build a Personal Brand
Focus on Value: My Try Harder Thursday newsletter is going to be packed with insights on business growth and personal development. I'm aiming to make it highly valuable.
Incentives: Referrals grow audiences. Who doesn't love awesome stickers?
My Tools: I'm using ConvertKit for email service and Spark Loop for the referral system. Let me know if you want to follow this exact path, as I'll share specifics.
My Goal: 1,000 Subscribers (and Beyond)
The focus is squarely on hitting that 1,000 subscriber mark before expanding to social media. I know turning listeners into subscribers is hard, but I believe strong content can bridge that gap.
Want to follow along?
Subscribe at https://jerred.com
Keep an eye on this blog for updates
Listen to the “Better Human Business” podcast - links below
Listen to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, Google Podcasts, Amazon Music, or on your favorite podcast platform.
Time-Stamped Show Notes
00:00:00 Introduction, why this journey matters
00:01:11 My past hesitation about building a personal brand
00:02:00 What I see as the power of a personal brand
00:03:46 My plan to share the ENTIRE process
00:04:54 My "start from scratch" approach
00:06:15 How I'll begin building my brand & what you can expect
00:07:12 Why you'll want to read the Try Harder newsletter
00:09:16 Referral program explained & "Try Harder" stickers!
00:10:40 My strategy for step one
00:11:47 Subscribe, refer, and let's build together!
