tiny tactics

Does a business need a funnel?

No, it doesn't.

Does a business need a free online community?

No, it doesn't.

Tiny tactics keep you tiny.

So what does a business need?

Two things...

First, and you've heard it before, a prospective customer has to know, like, and trust you.

How do you get someone to know, like, and trust you?

Content.

Second, you have to have a good product or service.

How do you make a 'good' product or service?

Provide value and solve an actual problem.

You'll know if its 'good' once a current customer refers another.

Everything that is not those two things is a tiny tactic.

And tiny tactics can work.

In fact, in extremely rare cases, a business owner may have the 'two things' and only need a mess of tiny tactics.

But when a tiny tactic lacks a foundation, it withers.

And you can waste years chasing tiny tactics...

And most do.

They bounce from tiny tactic to tiny tactic and stay tiny.

At some point, you'll realize something is missing.

try harder,

JM