When I first started, I thought every other entrepreneur knew something I didn’t. They were more advanced. They knew systems, numbers, marketing, sales… What I found out, seven years later, was they didn’t know anything. Most of them weren’t good at any part of running a business. Most of them got lucky and couldn’t replicate […]
saying ‘no’
Saying no is hard. There are two types of ‘no.’ There is tactical ‘no’ when someone is trying to steal your time. Then, there is strategic ‘no’ to opportunities. The first ‘no’ takes practice. We don’t want to let people down or feel uncomfortable. We say ‘yes’ when people ask for a minute here and […]
157: How To Run a Black Friday Sale
The Significance of the Holiday Shopping Season The holiday shopping season, particularly the day after Thanksgiving, presents a unique opportunity to significantly boost your revenue. My own experience underscores this: I once missed out on an estimated $1.4 million in revenue by not engaging in holiday sales for eight years. This taught me the critical […]
156: I broke my own rule while building a personal brand…
The Evolution of My Personal Brand When I started focusing on my personal brand, my primary tools were short-form content on platforms like Instagram and regular newsletters. These mediums allowed me to express my thoughts directly and maintain a genuine connection with my audience. Everything you see from me, from Instagram posts to newsletter content, […]
155: Entrepreneurial Burnout: Can it be avoided?
In my journey as an entrepreneur, I’ve faced the daunting challenge of burnout multiple times. Unlike my busy college days filled with ROTC, sports, and academics where burnout never touched me, my entrepreneurial career has been a different story. Here, I want to share my personal experiences and insights on how I’ve learned to manage […]