Edition #007: 👨🏻🌾 Beets (The Athlete’s Treat), Clarity that Scales, and Doing What Others Won’t
Hey Risers,
Welcome to EDITION 007 of the TRY HARDER Newsletter.
All I have to say about today’s edition is that if you’re not eating a beet like an apple while crafting a marketing message after this newsletter… you’re doing it wrong.
Save it for later. Read it now. But don’t ignore this one!!
And if you like it, share it with a friend 🙏🏻.
Enjoy!
In this Edition:
Building the Business
Clarity That Scales
Building the Human
Better-Human BEETS
Try Harder
Do What Others Won’t
Building the Business:
Clarity that Scales 📊
Online business all started as a side hustle because my wife and I were in a lot of debt 💰.
Our minimum debt payments were about 65% of my military take-home pay. So, it was a lot of pressure. But the funny thing about pressure is that it can crush things or produce diamonds 💎.
Within a year of starting my business, I made some, albeit very little, money. However, I quickly realized I was hitting a wall, and “revenue that SCALES” 📈 was going to be very hard.
And it was hard, but here’s what I have learned in scaling a business.
The Clarity Formula
Clarity is being able to communicate what I offer, why I’m different, and the value I can add to someone’s life… In 5 seconds or less ⏱️.
People DO NOT care about my business.
Take yourself as an example. How much do you sit around and think about a product or service? Probably very little. Because you have a life (which is good).
I realized I could not expect my customers to care about my product enough to read a 2,000-word about page 📄 to truly understand what I do and how I am different.
So here’s the formula I use to communicate in marketing:
Marketing Clarity =
Problem + Unique Solution + Results/Expectation
Here’s a fictitious example:
Problem: You don’t have a lot of time to workout
Solution: I provide effective workouts that can be done in under 30 minutes
Results Option: We’ve helped 200 men lose 20+ pounds with our training
Expectation Option: Cut the weight you want in 3 months, or it’s free
Putting the message together Option #1 (results):
Most people don’t have enough time to work out, so we developed a 30-minute system that can be done anywhere and anytime. The coolest thing is that this new approach has helped 200+ men lose 20+ pounds!
Problem: ✅
Unique Solution: ✅
This message focuses on our “system.” That simple wording differentiates you from just providing “workouts.” In my business, we developed an entire programming methodology, so don’t lie about what you do. Instead, start to focus on how you are different and create your method. Bonus points if you give it a name! “The CX-11 Protocol” – it doesn’t matter.
Results: ✅
You will use the “results” option if you have client testimonials to back you up. Now, the next option.
Putting the message together Option #2 (expectation):
Most people don’t have enough time to work out, so we developed a 30-minute system that can be done anywhere called the “The CX-11 Protocol”. We’re so confident in our protocol that if you don’t achieve your goals in 3 months, it’s free (you actually get a refund)!
Problem: ✅
Unique Solution: ✅ “The CX-11 Protocol”
Expectations: ✅ 3 months = results or it = FREE. Strong Expectation!
You could use the “expectation” option to communicate what they can expect and how they can mitigate their risk (a guarantee).
Prerequisite: YOU MUST BE GOOD AT WHAT YOU DO!
Takeaways:
Clarify Your Message and Watch Your Business Grow!
Building the Human:
Beets: The Athlete’s Treat 👨🏻🌾
Unless you’ve been living under a rock, you should know how powerful the beet is…
Oh, you’re not a super nerd like me…? Ok, ok…let’s talk about it.
The Beet.
First, I have to say I think Dwight Schrute was right and Michael Scott was wrong (The Office reference, watch here, if you didn’t get it). Everyone will soon love beets!
So what is so special about the beet?
Well, it is not necessarily the magic of the beet, it is the nitrate in the beet.
Research says, that consuming beets will:
Enhance recovery ❤️🩹
Reduce muscle soreness
Improve Exercise Economy 🚴🏻
Give you energy for longer
Reduce the amount of oxygen cost of your exercise 🫁
And more!
Beets can increase the amount of energy extracted from the oxygen in your blood 🩸; A.K.A it increases your performance. Being able to do more work with less oxygen is a very desirable trait for those who are looking to move faster or do more (a better-human quality, if you ask me).
And not only does the research say you can put out more work, but you will also last longer ⏱️ while working because you burn less energy due to the nitrate in beetroot juice.
How does it work??
Well, I am sure you have been to a supplement shack that carries the latest “nitric oxide” formula, right? You know, the one with an ingredient list longer than your arm with chemical compounds that could put down a small animal 🦔. Yea, that one! Well, they work because nitric oxide is a real thing, with real benefits.
Dietary nitrate (from beets) hits the saliva in your mouth 👄 and introduces itself to the bacteria on your tongue 👅; this brings the compound from NO3 to NO2 (active nitrite). Next, this new couple heads into the stomach and meets another new friend – stomach acid 🧬. BOOM! NO2 is now reduced to NO, or nitric oxide. This nitric oxide increases blood flow to your muscles and increases your ability to produce energy.
So far the studies on consuming beet juice before exercise have shown increased performance in running and cycling as well as a decrease in the rate of perceived exertion. There are also more recent studies coming out proving its efficacy in strength, strength endurance, and hypertrophy.
What else…?
A 2022 Systematic Review Suggests That Dietary Nitrate May Facilitate Gains in Strength and Hypertrophy
A small body of evidence indicating that nitrate dosed at 400-800mg can enhance power and strength endurance.
Dietary supplementation with beetroot juice speeds VO2 kinetics and enhances exercise tolerance during severe-intensity exercise when initiated from an elevated metabolic rate.
Beetroot juice treatments increase plasma NO concentration and decrease cardiac afterload and myocardial oxygen demand at rest and during 3 submaximal levels of aerobic exercise.
Beetroot juice positively affects performance of swimmers as it reduces the aerobic energy cost and increases the workload at anaerobic threshold.
A single dose of beetroot juice lowered VO2 during submaximal exercise and enhanced time trial performance of trained cyclists in normobaric hypoxia.
Has been show to improve 2,000m rowing performance in highly trained athletes.
And that’s seriously just the tip of the iceberg on the research 🔬 of dietary nitrate and beets.
And I HATE beets… To me, a beet tastes like I am eating a shovel of fresh earth put on my plate.
But I’ll eat them anyway!
Takeaways:
Eat your beets!! What other takeaway could there be!?
Try Harder:
Do What Others Won’t 🛑
I’ve got a short TRY HARDER lesson for you today…
If I have learned anything over the years it is that…
To get what you want, you have to do what others won’t.
Just think about that for a minute.
This is so true in my life right now in building a house, selling a house, parenting, building a business, having good relationships, running an ultramarathon, etc.
That sounds simple, but it’s NOT!
And it gets harder as you get older.
Comfort will call your name as clear as can be.
You cannot respond.
You have to be willing to do the hard thing over and over again. You don’t do something hard once and call it quits. It’s a lifestyle.
Eventually, people give up on hard and they settle.
And that’s fine…
But don’t complain about what you don’t have if you have become friends with comfort.
