blog archive

What Exactly Is a Performance Professional? A Performance Professional is not just a title but a mindset. It’s geared toward individuals dedicated to optimizing not just their personal performance but also influencing their professional environments positively. This term transcends traditional boundaries and is inclusive of various roles, from entrepreneurs to educators, who prioritize high performance […]

What is Guerrilla Marketing? Guerrilla marketing is all about leveraging unconventional, low-cost, and creative tactics to promote your product or service. It’s the art of standing out in a saturated market without breaking the bank. A classic example of guerrilla tactics success is the Blair Witch Project. The film’s marketers created a compelling backstory with […]

Understanding Yourself and Your Career Path Firstly, knowing yourself and your interactions with other employees is imperative. Before joining the military, I was warned by my parents about my issues with authority based on their deep knowledge of my personality. This personal trait made me question authority and inefficiency, which sometimes made my military career […]

Embracing AI in Business Initially, I dabbled in AI-driven tools out of curiosity, but they have since become integral to my business strategy. AI isn’t just about automation; it’s about augmenting and enhancing human capabilities in ways that were previously unimaginable. 1. AI-Enhanced Content Creation My primary use of AI revolves around content creation. As […]

The Inevitability of Competition Throughout my career, both with Garage Gym Athlete and my current venture, PT Biz, I’ve seen various forms of competition. It started innocuously with similar businesses popping up and escalated to more direct imitations, including others duplicating our online presence down to the very funnels and ads we created. Dealing with […]