are you playing chess or checkers? chess is strategic. checkers is tactical. chess is looking at the what if. checkers is looking at the right now. one is not right and one is not wrong. sometimes, you just need to play checkers. sometimes, you need to play chess. just don’t play checkers when someone else […]
better business
in a world of options, you lose.
options create problems. what if you had no options? what if you hired a coach that costs $5,000/mo? and what if you weren’t allowed to fire this coach—ever? you would have two options. and only two. option #1 – learn as much as you possibly could. make the investment worth it. do everything in your […]
tiny tactics
Does a business need a funnel? No, it doesn’t. Does a business need a free online community? No, it doesn’t. Tiny tactics keep you tiny. So what does a business need? Two things… First, and you’ve heard it before, a prospective customer has to know, like, and trust you. How do you get someone to […]
don’t worry about those who don’t
Don’t worry about those who don’t… My grandpa (I call him Pop) gave me some profound advice at the start of my entrepreneurial career as a strength and conditioning coach. He said, "Don’t worry about those who don’t." I said, "What do you mean, Pop?" He said, "Some people want to workout, some don’t. Don’t […]
the power of overdoing it
When I first started, I thought every other entrepreneur knew something I didn’t. They were more advanced. They knew systems, numbers, marketing, sales… What I found out, seven years later, was they didn’t know anything. Most of them weren’t good at any part of running a business. Most of them got lucky and couldn’t replicate […]