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ads

2 posts tagged ads.

Video June 10, 2025

organic vs paid traffic, what actually works in 2025

the organic vs paid debate is fake. the answer is both, in the right order, with the math behind it. cost per lead, LTV, and the spreadsheet that makes the call easy.
Podcast December 5, 2024

the secret to online advertising

I've spent millions on ads. the secret isn't the targeting or the creative, it's that you never turn them off.