archive
Past issues
Every issue of boring. brutal. better., in one place. Subscribe to get the next one.
- May 21, 2026
$5k websites in 5 minutes (and the case for creating)
plus your reminder to go kill comfort
- May 14, 2026
two AI workflows you shouldn't skip
BLUF: hire your first AI employee, the (free) community you should already be in, proof AI is making small businesses more money, and why your ChatGPT chats
- May 7, 2026
the wild west of ads is back
this week, its...ads on ChatGPT just went self-serve, my full Obsidian + Claude stack, and the flight prompt I'm using to book trips for cheap.
- April 30, 2026
10 hours back. 10% more profit.
trying a new format on the newsletter this week.
- April 23, 2026
the business is not the bottleneck
most entrepreneurs do not need another strategy.
- April 16, 2026
should you write a book?
but everyone thinks writing a book is the "I made it" moment.
- April 9, 2026
the podcast is back
I don't normally send a whole email about one episode.
- April 2, 2026
the plumber should be worried (maybe you too).
I recently had a conversation with a plumber and a physical therapist… about AI.
- March 19, 2026
I built this for me
I have an entire planning process called "better.Strategy"
- March 12, 2026
are you the 10% or the 90%?
if you've been around, you know I've been talking about it.
- February 26, 2026
the fighter pilot framework for faster decisions
let's talk about a fighter pilot's decision-making process...
- February 19, 2026
do you need this?
I haven't sent a newsletter or recorded a podcast for a few months...
- November 20, 2025
the day I realized my fire was dying
"hey Jerred," he says, "how can we make you win in your role here?"
- October 30, 2025
when everything falls apart
October 2014. I'm sitting in a hotel room in Florida.
- October 23, 2025
3 marketing principles that will never change
everyone's obsessed with AI in marketing.
- October 9, 2025
the real reason your business stopped growing
but most are just standing between phases.
- October 2, 2025
be where your feet are
this is the only time I've gotten choked up on stage.
- September 25, 2025
how to scale with math
"just post organic content and the customers will come."
- September 18, 2025
if you're building a brand…
I just pulled the most talked-about module out of my email marketing course…
- September 11, 2025
do more pull-ups
let’s talk about how to do more pull-ups.
- September 4, 2025
don’t burn out at home (a parenting playbook)
“no other success can compensate for failure at home.”
- August 28, 2025
i'm shifting how i use ai...immediately
I mean how many times would you say you have used ai in the past 72 hours?
- August 21, 2025
struggle with motivation?
I’m traveling today to meet up with business partners for some planning.
- August 14, 2025
content is dying
well, tactical level content WITHOUT your story is dying....