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advertising
5 posts tagged advertising.
- Podcast December 5, 2024
the secret to online advertising
I've spent millions on ads. the secret isn't the targeting or the creative, it's that you never turn them off.
- Podcast June 6, 2024
strings too short to be saved
the old beliefs you're protecting are costing you money. mine were 'don't run ads' and 'social media is for narcissists.' both wrong, both expensive.
- Podcast November 7, 2023
Meta's shift to pay to play and the silent death of organic reach
Facebook pages died this way. Instagram is heading the same direction. organic will never be profitable for a social media company. budget for it now while it's cheap.
- Podcast August 15, 2023
how I got 1,000 new Instagram followers in 30 days
I'm bad at social media on purpose. one quality reel a week, a few bucks behind each one, and the followers stack. you pay with time or money. I pay with money.
- Podcast June 20, 2023
$1,000,000 spent on this simple ad strategy
the 70 20 10 framework I've used for a decade. you stop selling and start building know like and trust. only 10% of the budget asks for money.