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black-friday

2 posts tagged black-friday.

Podcast November 14, 2024

how to run a black friday sale

I skipped black friday for eight years and left $1.4M on the table. the two rules I follow now plus a two step email play that does the heavy lifting.
Podcast December 13, 2023

holiday promotions, stop being stubborn

I avoided Black Friday for years on principle. it cost me millions. the new year is your moment for a better human business, run the campaign.