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fitness-business

2 posts tagged fitness-business.

Video July 3, 2025

the collapse of the online fitness coach

Ozempic, TRT, and AI programs killed the 100k-follower fitness coach. the model that works in 2025: small list, niched by effort, hand-crafted coaching.
Video June 26, 2025

how to start something new (like an online fitness business)

clarity doesn't come before action. it comes from action. why the niching debate is the wrong question, and what to do instead when you're starting from zero.