a book by Jerred Moon
Killing Comfort.
the overlooked prerequisite to extraordinary results.
a tactical approach to living your best, uncomfortable life. not a fairytale, not a story for your entertainment. the playbook I wish someone had handed me 20 years ago.
paperback, kindle, and audiobook. read in a weekend, run for a decade.
the premise
consistency is not the whole formula.
most people who work hard get marginal results. you can stack ten years of daily effort and still wind up roughly where you started. that gap, between effort and outcome, has a name. it is the part most self help books skip.
this book names it. comfort. specifically, the intentional pursuit of discomfort. putting yourself in the right uncomfortable situations, on purpose, on a schedule, until the compounding kicks in.
the material is drawn from real people, poetry, films, ancient texts, scientific research, and data from tens of thousands of athletes I coached at End of Three Fitness over a decade. it is short on theory and long on the runbook.
three domains
the traps. the truth. the results.
the traps
the six disguises of comfort.
comfort is the most expensive thing you will ever buy and the easiest to mistake for something else. the first domain names the six forms it takes so you can see it before it costs you another decade.
the truth
discomfort, on purpose.
intentional, purposeful discomfort is not punishment. it is a tool. the second domain teaches you the process of getting yourself into the right uncomfortable situations on a repeatable schedule.
the results
the tactical playbook.
the third domain is the runbook. specific, tactical, drawn from real people, real businesses, and tens of thousands of athletes I have coached over the last decade.
what you'll learn
seven things you'll walk away with.
- page 21 what "embrace the suck" actually means, and what it doesn't.
- page 24 a dying father's warning to his family.
- page 26 the 5 step path from struggling to world class.
- page 40 three unanswered questions most people take to their graves.
- page 52 three takeaways that could save your life, or someone else's.
- page 66 how typical sleep and alcohol habits put you at a disadvantage.
- page 76 the study showing you may be able to double your physical performance gains.
about the author
Jerred Moon.
writer, builder, coach, former USAF officer. my work is for people who refuse to coast. I write and teach about how to live and build better. how to get stronger physically and mentally, how to make sharper decisions, how to build companies that compound, and how to do all of it without trading your health, your family, or your soul to get there.
18 years of running real businesses with real customers and real consequences. two Inc. 500 honors. $40M in online revenue. five companies founded. a wife and three kids. zero games or recitals missed.
I don't traffic in theory. every idea in this book I have either lived through, built around, or watched play out across two decades. my job is to take what works, strip out the noise, and hand you something you can use this week.
a bonus when you buy
three implementation pieces, free.
buy Killing Comfort on Amazon, then email your receipt to jerred@better.biz and I'll send you:
- → the elements bonus guide. implementation strategies for physical and mental performance.
- → the digital planner. a daily Killing Comfort lifestyle tracker.
- → the companion workbook. tactical implementation exercises so the book doesn't just sit on the shelf.
stop coasting
the work doesn't get easier.
you get harder to kill.
the playbook is in here. read it once. run it for a decade. let the comfort die on schedule and watch what happens on the other side.