boring. brutal. better.

bbb: on making money, happiness, and a year of killing comfort

edition 001 of boring. brutal. better. do more of what already makes you money, find joy in how far you've come, and a year of killing comfort.

I’ve been testing newsletter formats with two goals: you like them, and I enjoy writing them. welcome to edition 001 of the “boring. brutal. better.” newsletter. reply and let me know what you think.

boring.

you want to make more money.

how did you make the money you have? do more of that. everything else is a distraction. if it doesn’t make money, don’t do it.

brutal.

you’re too focused on what you don’t have.

if you want to be unhappy, look to what you lack. if you want to be happy, look at how far you’ve come. you can be the man who climbs everest. you can also find joy in a cup of coffee.

better.

content from the past 7 days:

podcast: raw behind the scenes: AI, marketing, growth video: 5 insane Claude Cowork + Obsidian use cases (steal them) article: a year of killing comfort

p.s. ai did not write this. I typed every word and hit send.


All past issues