the part most people skip

hey Builder,

You’ve made it to Day 5 of “Write Your Newsletter. Grow Your Brand. It’s That Simple. Here’s How.”

You know the drill by now, here’s the video version of what I’ll cover today. And, if you missed the other days, go back and start there. It’s ok. I’ll wait.

If you recall the Content Multiplier Framework from Day 2, you’ll have to give your newsletter wings at some point…and send it off beyond the inbox.

And the best way to do that is to start producing a video version of your newsletter.

The keystone habit IS the newsletter. Thinking. Writing. Coming up with something awesome. But if I had a second keystone habit, it would be creating the video version of the newsletter.

Why?

Because once you have the video version, the rest is EASY.

The video version can go on YouTube, the audio can be put up as a podcasts, video clips can go to Instagram, YouTube Shorts, and TikTok.

It all starts with a newsletter and expands exponentially using the Content Multiplier framework.

But I also know the truth: Video is freakin’ hard.

It’s time consuming.
It’s expensive.
It’s awkward.

I get it.

I am a business operator that produces content. I am not a content creator trying to run a business. That means all my content is secondary, because my primary job is running and growing my businesses.

Over the last 10 years, I’ve published a lot of content, written a lot of newsletters. But video was always tough for me, until I made it EASY.

E.A.S.Y. Content Framework

• E, Effortless Setup (Simplify your video/audio process so you can hit record and go.)
• A, Automated Production (Streamline or delegate editing, thumbnails, and post-production.)
• S, Single Channel Focus (Prioritize one main distribution channel to reduce friction.)
• Y, Yield Consistently (Consistency is the real key to long-term success.)

The more friction between you and pressing record, the bigger chance of you skipping it altogether.

So today, go check out the video version of the E.A.S.Y. Content Framework. I actually take you behind the scenes in my office and show you my exact setup.

Here’s the truth…

You’re great at what you do.

Now build a business that proves it.

Things don’t get easier.
You get better.
We help.

Until then, try harder.

, JM
P.S. - this concludes the 5-part series, “Write Your Newsletter. Grow Your Brand. It’s That Simple. Here’s How.” But we are far from done!

P.P.S. My email marketing course, BETTER/LIST, is open for enrollment for the next few days. See if its what you have been looking for here.