what I'm focused on right now.

building

better. the new umbrella firm. boring ops for operators who want their business to fuel the life, not consume it. spinning up the brand, the offer, and the first cohort of 1:1 coaching clients in parallel.

jerred.com. rebuilding my personal site from scratch. content first, fast, mine. moving 18 years of writing and audio into one place, on my terms, on a stack I control.

the better. podcast. long form conversations on what it actually takes to build a body, business, and life that compound. shipping new episodes weekly.

writing

the boring. brutal. better. newsletter, weekly. unfiltered notes on what is working in my businesses, my training, and the families I coach.

quiet work on book two. nothing to announce yet.

training

two decades of programming, still showing up. current focus is moving heavy weight consistently while keeping VO2 max climbing. boring done long enough turns into a body that doesn't quit.

reading

the running list of what is on my desk lives on the books page. I read mostly old books on leadership, history, and what built the operators most modern founders have never heard of.

home

outside Dallas, Texas with my wife and three kids. the reason I run a business that serves my life instead of consuming it.

not doing

not chasing every shiny ai tool. not flying. not running multi day fasts. not on TikTok. not taking on new clients outside the 1:1 coaching slots.