Summary

new segment on the podcast, better human business breakdown. picking a business I admire and pulling it apart. first up, Peter Attia.

1. book. Outlive sold huge. New York Times bestseller. that alone funds a small business for life.

2. premium podcast subscription. members-only feed, paywalled deep dives. recurring monthly revenue from his hardcore audience.

3. concierge clinical practice. by reports, about $150,000 per year per patient. that’s the cornerstone. high ticket, high access, high competitive advantage because the customer base is tiny and loyal.

4. speaking engagements. when you’re the longevity guy, every wealth conference and biotech keynote wants you on stage.

5. the audience. millions across podcast, social, and email. when your audience is that big, every offer below the core works.

the lesson. nail the core offer first. for Attia it was being the best concierge doc money can buy. once that was real, everything else stacked on top. don’t build five offers before one of them is great. build one great one, then layer. try harder.

Transcript

introduction to the concept of “better human business” and the podcast’s goals

The most impactful business is the business that genuinely improves another human, a better human business. And to grow a business like this, you have to continually improve yourself. This podcast is a documentation of that thesis, scaling businesses and also personal growth. My goal is for you to shortcut this journey.

So if you’re ready to try hard, subscribe. If you like what you’re hearing, please share and enjoy. Hey, welcome to the better human business podcast. I’m Jerred Moon, and today we’re going to be doing a better human business breakdown. So this is something new I wanted to bring to the podcast this year, looking at different businesses and breaking them down.

So really I want to jump straight into it. Like why even do a better human business breakdown? Like why would we want to do that? Well, if you really want to scale a business, which I’m assuming you do, if you’re listening to this podcast, you need to ask great questions. And on top of asking great questions, you need to find great answers.

introduction to the “better human business breakdown” segment

So in a better human business breakdown, what we are doing is we are thinking of possibilities. We’re expanding our minds. We’re challenging our brains. Because if you are simply setting a doable goal in your business, all you are doing with a doable goal is you’re creating a task to check off your list.

Just something. Yep, I can do that. Boom. Done. You could have a stretch goal, which is more challenging. It aims you at the edge of your current abilities, but you have to stretch to reach it. Stretch goals aren’t bad, but it’s still within your current realm of capabilities. Again, these things are not bad, but in a better human business breakdown, we’re trying to expand our minds.

So the best goals are going to explore what’s possible. So when you see people in businesses that have under undergone like huge transformations and they’re at the top of the food chain, that’s where they live. They’re exploring what’s possible. And that’s what we will look at in our better human business breakdowns.

explanation of the purpose behind analyzing successful businesses

We will benchmark and trend some of the best businesses out there that are building better humans to find the extraordinary answer you need for extraordinary results. And today we’re going to kick it off with Peter Atiyah. So first, let’s get into who Peter Atiyah is. A lot of you probably know if you’re in the health and wellness space, the better human business space.

So Peter Atiyah MD is the founder of Early Medical, a medical practice that applies the principles of Medicine 3.0 to patients with the goal of lengthening their lifespan and simultaneously improving their health span. He is the host of The Drive, one of the most popular podcasts covering topics of health and medicine.

He is also the author of the number one New York Times bestseller, Outlive, the Science and Art of Longevity. Dr. Atiyah received his medical degree from Stanford University School of Medicine and trained for five years at the Johns Hopkins Hospital in general surgery, where he was the recipient of several prestigious awards, including resident of the year.

discussion on the importance of setting goals beyond just doable tasks

He spent two years at the National Institutes of Health as a surgical oncology fellow at the National Cancer Institute, where his research focused on immune-based therapies for melanoma. He lives in Austin, Texas with his wife and three kids. So that is him taken straight from his website, his bio, who Peter Atiyah is, if you didn’t know.

He does have a pretty good podcast. I listen to, I don’t know, periodically, not a weekly listener, but when an episode comes up, definitely interested. So let’s talk about ways he makes money. Again, trying to expand our minds and then overall getting down to the takeaways. I’ll end with the takeaways of what we can learn and maybe implement from Peter Atiyah.

So all I can do in these breakdowns is look at these businesses and dissect them as much as I can with what’s publicly available. I’m not having any backdoor conversations with Peter Atiyah, asking him how he makes money and then he’s giving me all the answers. But I do a pretty thorough review, and I will anytime I do one of these breakdowns, of looking at every little thing that I can find and letting you know different ways that Peter Atiyah makes money.

introduction of peter attia and his contributions to health and longevity

Then, like I said, we’ll get to the takeaways. So first and foremost, he does have that very popular book, Outlive, the Science and Art of Longevity. So he’s selling books across basically everywhere. So he’s selling them on Amazon, he’s selling them Barnes and Noble, Books a Million. Basically wherever you can buy a book, you can get Outlive, the book by Peter Atiyah.

That price range is anywhere from $15 to $30, depending on paperback, e-book, hard copy or audio book version. He also has a premium member subscription to his podcast, which is either $19 a month or $149 a year. So what you get if you become a premium member of his podcast is you get Ask Me Anything episodes.

These are episodes that users submit questions, he answers them, and you have to be a premium subscriber to get the full-length AMA episode. He also does comprehensive show notes, so very, very in-depth show notes for his podcast is another thing you get within that subscription. Premium articles, where he goes really deep on topics, and the QALYs podcast, which is another shorter podcast where he’s going over specific topics.

overview of peter attia’s career and achievements

Anyway, all premium member stuff. Also in being a premium member, you get exclusive discounts. Peter Atiyah has worked out with some companies and companies he may be investing in, so also another kickback to your $19 a month or $149 a year membership. And again, I’m not trying to sell people’s stuff here.

I’m not telling you if this is a good or bad thing, I’m just telling you how they make money. So he has a very popular podcast, and he has monetized that through monthly subscription as well. Now, moving on from there, he does have a clinical practice. I think you would consider Peter Atiyah a concierge physician.

So concierge physician is where you’re working with your client, your patient, on a very one-on-one basis, running them through all of the tests and everything, and whatever your practice protocol is, he has a pretty extensive one. I found one article online that says he charges $150,000 a year to be his patient.

analysis of the various revenue streams in peter attia’s business model

So just think about that for a second. When I was talking about competitive advantage a few weeks ago, and I said most people think that their competitive advantage is their skill set or their service or whatever, especially if you’re a clinician or a coach, well, it’s not truly your competitive advantage until you can charge $150,000 a year per year, $150,000 a year to be his patient, to be your patient or your customer or whatever.

That’s truly a competitive advantage. I don’t know if that $150,000 a year is true, but to be honest, just with what I know and have heard and read about with concierge physicians, I think that it’s probably true. To be honest, he might even charge a little bit more or that price could go up. So he’s obviously working with very, very wealthy individuals who really care about longevity and getting the best that they possibly can.

So he has his clinical practice, which makes him probably a ton of money. He also recently launched what he calls the early program. So this is a $2,500. For most people, I’d call that a high ticket program. So it’s a $2,500 high ticket program. But considering other things that he sells, I’m going to say this is a mid ticket program.

examination of peter attia’s audience size and social media following

So he’s got a $2,500 program teaching about all of his methods for longevity. He also does speaking. I have no idea what a speaking fee is. If I had to guess, I would say anywhere from $50,000 per speaking engagement up to a hundred or maybe even $150,000 for like a keynote presentation. And to be honest, that could be even higher with his popularity.

He has another company called Biograph and I don’t know a lot about it, but it said he was the co-founder and it’s the world’s most advanced longevity focused diagnostics platform. So he has other businesses that he’s a co-founder in. And then investments, there’s a lot of disclosures he gives of companies that he invests in.

So he’s an investor in Humanco, Costierina, Element, Magic Spoon Cereal, Maui, Nui, Venison, Aura, so the Aura Health Ring, Supercast, Virta Health, Xero, and some other solutaceuticals, like a playoff pharmaceuticals. So he has a lot of investments and he also gets discounts for his members, if I go back to the premium members, because he invests a lot of these companies, you get discounts in some of these different things.

key takeaways from peter attia’s business model and strategies

But he lists those as disclosures because he might be like, yeah, I drink Element, but really he’s also an investor in there. So he wants you to know if he has a conflict of interest. So from what I could piece together, that’s how he’s making money. So we have a book, his clinical practice, premium member subscription to the podcast, mid-ticket program, speaking, investments, and biograph, and he could be making money many other ways as well.

He doesn’t have podcast sponsorships because he has the premium member subscription. Real quick getting into his audience size, because I think this is very important to note, his podcast has surpassed 70 million downloads, probably nearing 100 million. It’s hard for podcasters to keep up with that data.

Twitter, he has 420,000 followers at the time of this recording. Instagram, 976,000 followers, YouTube, 593,000 followers, Facebook, 94,000 followers. So a very, very large audience size. So what can we take away from this? Well, first off, you have to know that, like I said, we’re trying to expand our minds.

discussion on the focus and mission orientation of peter attia’s business

We’re trying to really think about what’s possible, and Peter Thiel is great in the better human business space to think about, hey, what’s possible? What could you do? But really, the first lesson takeaway is you can do whatever the hell you want when you have millions of followers, and I know that’s what a lot of people would say.

It’s like, well, when you have 976,000 Instagram followers and you’re nearing 100 million dollars on your podcast, yeah, you can do whatever the hell you want, and that’s absolutely true. Absolutely true. You can do whatever the hell you want when you have that audience size, but let’s get into the real takeaways.

So I have two big ones here. The first one is he built his really, his core offer, his really high ticket first. He stayed focused before he did anything else, because he wasn’t doing all this stuff, say, 10 years ago. I don’t know if you guys know Peter Thiel. Peter Thiel was around. He was an occasional guest on the Tim Ferriss podcast.

final thoughts on expanding one’s business vision and impact

It seems to be where he got his kickoff, but he wasn’t doing a regular podcast 10 years ago. He wasn’t doing all this stuff, but I’m sure Peter Thiel was making plenty of money back then, and then all these other things have come out recently in the last couple of years. So he got really good at building his clinical practice of being what I would call a concierge physician.

I don’t know if that’s what he would call himself, but he ultimately got really good. He stayed focused for a really long time on building that business. He was getting really, really good at what he does, and that’s my biggest takeaway. I used to have a mentor all the time who would tell me that. I’d hear them at speaking engagements.

People would always ask about their success and what they’ve done, and the response my mentor would always say is, you need to go get really good at what you do, and that’s so, so true. You could right now, if you just had the time, you could go write a book. You could have a clinical practice. You could start a podcast, have a premium subscription.

You could have a $2,500 a month program. You could say that you do speaking. You could invest in some companies. You could do all these things that Peter Thiel is doing, but no one’s going to care because you might not have the audience size or you’re just not actually good at what you do or good enough yet.

Now audience size and being good at what you do not go hand in hand, but he got really good at what he does for a really long time before he did all these other things, so he really focused on his clinical practice, building that up, being the best physician that he possibly could be to his individual patients, and he stayed focused for a very long time.

Then all these other things came. People found him interesting. He got interviews on podcasts. He got to talk to Tim Ferriss. He got to do all these things, right? Then he became more popular, so it’s not like he just was handed this stuff to him. He’s amazing at what he does, and he stayed focused at getting really good at what he does, and then he built it and turned it into this platform that he has now.

The second thing, my second takeaway is some people, some companies say they’re mission-oriented, but when you look into what their offerings are, you can see if there’s some sort of disconnect. I do not see that disconnect with Peter Thiel, and I think it’s really awesome. He’s very mission-oriented.

If you listen to the intro to his podcast, he says specifically that he’s interested in the science of longevity and turning it into accessible information to everyone. He wants the science of longevity to just be accessible to everyone, available to everyone so people can listen to his podcast, do these other things, have a $19 a month subscription, and I think that’s great because prior to him becoming popular and doing all these things, if I wanted to work with Peter Thiel, say a friend just told me who he was, maybe wasn’t charging $150,000 a year back then, but say it was $50,000 or $100,000 a year, that’s a lot of money to work with Peter Thiel, but he seems very focused on getting his mission out there.

The fact that he has a book, very inexpensive. You could get a lot of the information you need from Peter Thiel by doing his book. You could become a premium subscriber to his podcast. You could go up a little bit, spend $2,500 a month on his mid-ticket program, all these other things, so it does look like he’s become very mission-oriented.

He has his clinical practice, he stayed focused, but then all the other things that he’s doing are pretty within reach of affordability. He is trying to get that longevity science out to the masses, and you can see that in almost every offering that he has because he could very well, and he might at some point start a higher ticket program for other physicians looking to charge $150,000 a year, and he could charge a lot of money for that.

He could charge $200,000, $250,000 to teach another physician how to do this concierge practice because think about how much that would be worth. If you’re like, hey, you have to pay me a quarter of a million dollars, but I will teach you how to be a concierge physician that can charge $100,000 to $150,000 a year per patient.

You get two, three patients, and my cost is nothing, right? So what if he starts teaching that? He could at some point, but maybe that doesn’t align with his mission right now, or maybe he already does that on the back end. Who knows, but that’s a great opportunity for Peter Thier right there, but right now he seems very mission-oriented on the science of longevity and turning that into accessible information for everyone, so I think that’s awesome.

So that is the better human business breakdown. Start to expand your mind. Start to think about ways you could expand your business. Start to expand your vision of what’s possible and what you’re doing and how you’re impacting the world and how you ultimately want to impact the world. So this is the first version of a better human business breakdown.

Would love to hear your thoughts and get any feedback. Now I know that there is a lot going on here, a lot to unpack, and you may not even want to take your brain there. You’re like, you know what? I just want to focus on my next goal, and I understand that, but we all need to try harder. --- title: “How Peter Attia Makes Money (Better Human Business Breakdown)” episode: 79 published: 2024-02-15 podcast: better. podcast tags: - betterpodcast ---

How Peter Attia Makes Money (Better Human Business Breakdown)

Episode: 79 Published: 2024-02-15 Podcast: better. podcast

#betterpodcast

Jerred Moon introduces a new segment called the “better human business breakdown,” where he analyzes successful businesses to uncover insights and strategies. In this episode, Jerred examines Peter Attia’s business model, highlighting how Attia monetizes his expertise in health and longevity through various channels. Jerred emphasizes the importance of setting ambitious goals and expanding one’s vision to achieve extraordinary results. He also underscores the significance of building a strong foundation in one’s core offering before diversifying into other ventures.

Key takeaways: - Peter Attia monetizes his expertise through multiple streams, including book sales, a premium podcast subscription, a high-ticket clinical practice, and speaking engagements. - Attia’s clinical practice reportedly charges $150,000 annually per patient, showcasing a significant competitive advantage. - Building a large audience allows for greater flexibility and opportunity in business ventures, as evidenced by Attia’s substantial following across social media and podcast platforms. - Attia focused on perfecting his core offering as a concierge physician before expanding into other areas, demonstrating the importance of mastering one’s craft. - Despite his success, Attia remains mission-oriented, making longevity science accessible through affordable offerings like his book and podcast subscriptions.

The most impactful business is the business that genuinely improves another human, a better human business. And to grow a business like this, you have to continually improve yourself. This podcast is a documentation of that thesis, scaling businesses and also personal growth. My goal is for you to shortcut this journey.

So if you’re ready to try hard, subscribe. If you like what you’re hearing, please share and enjoy. Hey, welcome to the better human business podcast. I’m Jerred Moon, and today we’re going to be doing a better human business breakdown. So this is something new I wanted to bring to the podcast this year, looking at different businesses and breaking them down.

So really I want to jump straight into it. Like why even do a better human business breakdown? Like why would we want to do that? Well, if you really want to scale a business, which I’m assuming you do, if you’re listening to this podcast, you need to ask great questions. And on top of asking great questions, you need to find great answers.

So in a better human business breakdown, what we are doing is we are thinking of possibilities. We’re expanding our minds. We’re challenging our brains. Because if you are simply setting a doable goal in your business, all you are doing with a doable goal is you’re creating a task to check off your list.

Just something. Yep, I can do that. Boom. Done. You could have a stretch goal, which is more challenging. It aims you at the edge of your current abilities, but you have to stretch to reach it. Stretch goals aren’t bad, but it’s still within your current realm of capabilities. Again, these things are not bad, but in a better human business breakdown, we’re trying to expand our minds.

So the best goals are going to explore what’s possible. So when you see people in businesses that have under undergone like huge transformations and they’re at the top of the food chain, that’s where they live. They’re exploring what’s possible. And that’s what we will look at in our better human business breakdowns.

We will benchmark and trend some of the best businesses out there that are building better humans to find the extraordinary answer you need for extraordinary results. And today we’re going to kick it off with Peter Atiyah. So first, let’s get into who Peter Atiyah is. A lot of you probably know if you’re in the health and wellness space, the better human business space.

So Peter Atiyah MD is the founder of Early Medical, a medical practice that applies the principles of Medicine 3.0 to patients with the goal of lengthening their lifespan and simultaneously improving their health span. He is the host of The Drive, one of the most popular podcasts covering topics of health and medicine.

He is also the author of the number one New York Times bestseller, Outlive, the Science and Art of Longevity. Dr. Atiyah received his medical degree from Stanford University School of Medicine and trained for five years at the Johns Hopkins Hospital in general surgery, where he was the recipient of several prestigious awards, including resident of the year.

He spent two years at the National Institutes of Health as a surgical oncology fellow at the National Cancer Institute, where his research focused on immune-based therapies for melanoma. He lives in Austin, Texas with his wife and three kids. So that is him taken straight from his website, his bio, who Peter Atiyah is, if you didn’t know.

He does have a pretty good podcast. I listen to, I don’t know, periodically, not a weekly listener, but when an episode comes up, definitely interested. So let’s talk about ways he makes money. Again, trying to expand our minds and then overall getting down to the takeaways. I’ll end with the takeaways of what we can learn and maybe implement from Peter Atiyah.

So all I can do in these breakdowns is look at these businesses and dissect them as much as I can with what’s publicly available. I’m not having any backdoor conversations with Peter Atiyah, asking him how he makes money and then he’s giving me all the answers. But I do a pretty thorough review, and I will anytime I do one of these breakdowns, of looking at every little thing that I can find and letting you know different ways that Peter Atiyah makes money.

Then, like I said, we’ll get to the takeaways. So first and foremost, he does have that very popular book, Outlive, the Science and Art of Longevity. So he’s selling books across basically everywhere. So he’s selling them on Amazon, he’s selling them Barnes and Noble, Books a Million. Basically wherever you can buy a book, you can get Outlive, the book by Peter Atiyah.

That price range is anywhere from $15 to $30, depending on paperback, e-book, hard copy or audio book version. He also has a premium member subscription to his podcast, which is either $19 a month or $149 a year. So what you get if you become a premium member of his podcast is you get Ask Me Anything episodes.

These are episodes that users submit questions, he answers them, and you have to be a premium subscriber to get the full-length AMA episode. He also does comprehensive show notes, so very, very in-depth show notes for his podcast is another thing you get within that subscription. Premium articles, where he goes really deep on topics, and the QALYs podcast, which is another shorter podcast where he’s going over specific topics.

Anyway, all premium member stuff. Also in being a premium member, you get exclusive discounts. Peter Atiyah has worked out with some companies and companies he may be investing in, so also another kickback to your $19 a month or $149 a year membership. And again, I’m not trying to sell people’s stuff here.

I’m not telling you if this is a good or bad thing, I’m just telling you how they make money. So he has a very popular podcast, and he has monetized that through monthly subscription as well. Now, moving on from there, he does have a clinical practice. I think you would consider Peter Atiyah a concierge physician.

So concierge physician is where you’re working with your client, your patient, on a very one-on-one basis, running them through all of the tests and everything, and whatever your practice protocol is, he has a pretty extensive one. I found one article online that says he charges $150,000 a year to be his patient.

So just think about that for a second. When I was talking about competitive advantage a few weeks ago, and I said most people think that their competitive advantage is their skill set or their service or whatever, especially if you’re a clinician or a coach, well, it’s not truly your competitive advantage until you can charge $150,000 a year per year, $150,000 a year to be his patient, to be your patient or your customer or whatever.

That’s truly a competitive advantage. I don’t know if that $150,000 a year is true, but to be honest, just with what I know and have heard and read about with concierge physicians, I think that it’s probably true. To be honest, he might even charge a little bit more or that price could go up. So he’s obviously working with very, very wealthy individuals who really care about longevity and getting the best that they possibly can.

So he has his clinical practice, which makes him probably a ton of money. He also recently launched what he calls the early program. So this is a $2,500. For most people, I’d call that a high ticket program. So it’s a $2,500 high ticket program. But considering other things that he sells, I’m going to say this is a mid ticket program.

So he’s got a $2,500 program teaching about all of his methods for longevity. He also does speaking. I have no idea what a speaking fee is. If I had to guess, I would say anywhere from $50,000 per speaking engagement up to a hundred or maybe even $150,000 for like a keynote presentation. And to be honest, that could be even higher with his popularity.

He has another company called Biograph and I don’t know a lot about it, but it said he was the co-founder and it’s the world’s most advanced longevity focused diagnostics platform. So he has other businesses that he’s a co-founder in. And then investments, there’s a lot of disclosures he gives of companies that he invests in.

So he’s an investor in Humanco, Costierina, Element, Magic Spoon Cereal, Maui, Nui, Venison, Aura, so the Aura Health Ring, Supercast, Virta Health, Xero, and some other solutaceuticals, like a playoff pharmaceuticals. So he has a lot of investments and he also gets discounts for his members, if I go back to the premium members, because he invests a lot of these companies, you get discounts in some of these different things.

But he lists those as disclosures because he might be like, yeah, I drink Element, but really he’s also an investor in there. So he wants you to know if he has a conflict of interest. So from what I could piece together, that’s how he’s making money. So we have a book, his clinical practice, premium member subscription to the podcast, mid-ticket program, speaking, investments, and biograph, and he could be making money many other ways as well.

He doesn’t have podcast sponsorships because he has the premium member subscription. Real quick getting into his audience size, because I think this is very important to note, his podcast has surpassed 70 million downloads, probably nearing 100 million. It’s hard for podcasters to keep up with that data.

Twitter, he has 420,000 followers at the time of this recording. Instagram, 976,000 followers, YouTube, 593,000 followers, Facebook, 94,000 followers. So a very, very large audience size. So what can we take away from this? Well, first off, you have to know that, like I said, we’re trying to expand our minds.

We’re trying to really think about what’s possible, and Peter Thiel is great in the better human business space to think about, hey, what’s possible? What could you do? But really, the first lesson takeaway is you can do whatever the hell you want when you have millions of followers, and I know that’s what a lot of people would say.

It’s like, well, when you have 976,000 Instagram followers and you’re nearing 100 million dollars on your podcast, yeah, you can do whatever the hell you want, and that’s absolutely true. Absolutely true. You can do whatever the hell you want when you have that audience size, but let’s get into the real takeaways.

So I have two big ones here. The first one is he built his really, his core offer, his really high ticket first. He stayed focused before he did anything else, because he wasn’t doing all this stuff, say, 10 years ago. I don’t know if you guys know Peter Thiel. Peter Thiel was around. He was an occasional guest on the Tim Ferriss podcast.

It seems to be where he got his kickoff, but he wasn’t doing a regular podcast 10 years ago. He wasn’t doing all this stuff, but I’m sure Peter Thiel was making plenty of money back then, and then all these other things have come out recently in the last couple of years. So he got really good at building his clinical practice of being what I would call a concierge physician.

I don’t know if that’s what he would call himself, but he ultimately got really good. He stayed focused for a really long time on building that business. He was getting really, really good at what he does, and that’s my biggest takeaway. I used to have a mentor all the time who would tell me that. I’d hear them at speaking engagements.

People would always ask about their success and what they’ve done, and the response my mentor would always say is, you need to go get really good at what you do, and that’s so, so true. You could right now, if you just had the time, you could go write a book. You could have a clinical practice. You could start a podcast, have a premium subscription.

You could have a $2,500 a month program. You could say that you do speaking. You could invest in some companies. You could do all these things that Peter Thiel is doing, but no one’s going to care because you might not have the audience size or you’re just not actually good at what you do or good enough yet.

Now audience size and being good at what you do not go hand in hand, but he got really good at what he does for a really long time before he did all these other things, so he really focused on his clinical practice, building that up, being the best physician that he possibly could be to his individual patients, and he stayed focused for a very long time.

Then all these other things came. People found him interesting. He got interviews on podcasts. He got to talk to Tim Ferriss. He got to do all these things, right? Then he became more popular, so it’s not like he just was handed this stuff to him. He’s amazing at what he does, and he stayed focused at getting really good at what he does, and then he built it and turned it into this platform that he has now.

The second thing, my second takeaway is some people, some companies say they’re mission-oriented, but when you look into what their offerings are, you can see if there’s some sort of disconnect. I do not see that disconnect with Peter Thiel, and I think it’s really awesome. He’s very mission-oriented.

If you listen to the intro to his podcast, he says specifically that he’s interested in the science of longevity and turning it into accessible information to everyone. He wants the science of longevity to just be accessible to everyone, available to everyone so people can listen to his podcast, do these other things, have a $19 a month subscription, and I think that’s great because prior to him becoming popular and doing all these things, if I wanted to work with Peter Thiel, say a friend just told me who he was, maybe wasn’t charging $150,000 a year back then, but say it was $50,000 or $100,000 a year, that’s a lot of money to work with Peter Thiel, but he seems very focused on getting his mission out there.

The fact that he has a book, very inexpensive. You could get a lot of the information you need from Peter Thiel by doing his book. You could become a premium subscriber to his podcast. You could go up a little bit, spend $2,500 a month on his mid-ticket program, all these other things, so it does look like he’s become very mission-oriented.

He has his clinical practice, he stayed focused, but then all the other things that he’s doing are pretty within reach of affordability. He is trying to get that longevity science out to the masses, and you can see that in almost every offering that he has because he could very well, and he might at some point start a higher ticket program for other physicians looking to charge $150,000 a year, and he could charge a lot of money for that.

He could charge $200,000, $250,000 to teach another physician how to do this concierge practice because think about how much that would be worth. If you’re like, hey, you have to pay me a quarter of a million dollars, but I will teach you how to be a concierge physician that can charge $100,000 to $150,000 a year per patient.

You get two, three patients, and my cost is nothing, right? So what if he starts teaching that? He could at some point, but maybe that doesn’t align with his mission right now, or maybe he already does that on the back end. Who knows, but that’s a great opportunity for Peter Thier right there, but right now he seems very mission-oriented on the science of longevity and turning that into accessible information for everyone, so I think that’s awesome.

So that is the better human business breakdown. Start to expand your mind. Start to think about ways you could expand your business. Start to expand your vision of what’s possible and what you’re doing and how you’re impacting the world and how you ultimately want to impact the world. So this is the first version of a better human business breakdown.

Would love to hear your thoughts and get any feedback. Now I know that there is a lot going on here, a lot to unpack, and you may not even want to take your brain there. You’re like, you know what? I just want to focus on my next goal, and I understand that, but we all need to try harder.