All posts / tag
branding
9 posts tagged branding.
- Video August 12, 2025
the 3 stories every brand must tell
tactical how-to content is dying. the three story types that build connection in a world that's tired of being sold to.
- Video June 17, 2025
brand world building, the untapped strategy for 2025
branding is not the logo. it's a gut feeling created by a whole world your customer steps into. the six step brand world building framework, with real examples.
- Video April 29, 2025
I never cared about branding, now I'm building a brand that actually matters
after years of ignoring branding I built a Brand Builder Template to fix my own messaging. why branding is not the logo, it's the answer to what you do and who it's for.
- Video March 27, 2025
6 lessons from lowkey building my personal brand for 9 months
nine months in, $30K spent, instagram from 9K to 26K, 2,000+ new email subscribers. the six lessons I'd hand to anyone starting a personal brand from zero today.
- Podcast September 12, 2024
competition and copy cats, what should you do
being copied is a lagging indicator that you're winning. innovate, market harder, take better care of your customers. ignore the rest.
- Podcast May 7, 2024
my top 5 business mistakes
a decade of building, condensed. waited too long, missed the wave, took on too much, failed to lead, let the team define the brand.
- Podcast February 1, 2024
your real competitive advantage isn't what you think
most coaches and clinicians think their skill is the moat. it usually isn't. ask your team why customers actually stick around, you'll be surprised.
- Podcast September 21, 2023
biggest or best
you can't be both. biggest treats people as data points. best treats them as people. word of mouth picks one and runs with it.
- Podcast July 4, 2023
this is why we are here
parents fighting over jersey number 10 on a youth soccer team. I told my son, you go make number 2 mean something. branding in one line.