All posts / tag
sales
8 posts tagged sales.
- Video February 6, 2025
what the hell is an MQL? (and how it makes sales 10x easier)
a marketing qualified lead is just a person who consumed enough of your content to be ready to buy. reverse engineer that and sales gets way easier.
- Podcast November 21, 2024
feedback loops, get faster to get better
most KPIs collect dust. the only data worth tracking is the kind that triggers a meeting and forces a decision today.
- Podcast November 14, 2024
how to run a black friday sale
I skipped black friday for eight years and left $1.4M on the table. the two rules I follow now plus a two step email play that does the heavy lifting.
- Podcast October 22, 2024
your marketing sucks because you don't answer these 4 questions
the who, what, why, how framework. four questions that fix nervous, overcomplicated marketing.
- Podcast April 25, 2024
are you hunting or farming
two ways to fill the pipeline. one builds long-term equity, one pays this month's bills. small coaching businesses need both.
- Podcast December 13, 2023
holiday promotions, stop being stubborn
I avoided Black Friday for years on principle. it cost me millions. the new year is your moment for a better human business, run the campaign.
- Podcast April 27, 2023
how to increase likelihood of a purchase by 78%
why entrepreneurs hate acquiring customers, and the personalized outreach data we ran. a 78% conversion lift from just being a helpful human at the right moment.
- Podcast April 6, 2023
how to hammer objections, with data
I'm not good at the psychology of sales. but I've sold a lot. the trick is data. how to collect the right one to three metrics that make every objection disappear.