The TRY HARDER Newsletter by Jerred Moon: Edition 010

Hey Risers,

Welcome to EDITION 010 of the TRY HARDER Newsletter.

Today: 12 Books for Business Growth, why I’m not jumping on the TRT train, and some wisdom from Jerry Seinfeld about staying the course (because sometimes, we all want to give up).

Save it for later. Read it now. But don’t ignore this one!!
And if you like it, share it with a friend 🙏🏻.

Enjoy!

In this Edition:

Building the Business

12 Books for Business Growth

Building the Human

Avoiding TRT

Try Harder

Jerry Seinfeld’s Focus

Building the Business:

12 Books for Business Growth 📚

That image is what I give to any entrepreneur asking me for book recommendations.

I have to know where YOU are at in your journey before I can recommend anything.

Well, basically, if you are going to make more money you have to figure out: mindset/foundation → product → customer acquisition → LTV/retention → scale/team.

You can’t worry about the LTV of your customer before you know how to correctly and consistently acquire customers. And if you miss the base, or it breaks, (mindset/foundation), the whole thing falls apart.

If I had to put revenue levels on each area, it would look like this:

1. Mindset / Foundations: $0 → first $10K
2. Product / Offer: $10K → $100K
3. Customer Acquisition: $100K → $500K
4. Retention / LTV: $500K → $1M
5. Scale / Team / Leadership: $1M+

Then, select a book from the appropriate category.

I am still learning in all these areas. Currently, most of my study is in area 5.

The List (rough mapping):

Foundations / Focus: The ONE Thing by Gary Keller & Jay Papasan
Foundations / Thinking: The Road Less Stupid by Keith J. Cunningham
Growth Strategy: 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy
Customer Acquisition / Marketing: $100M Offers by Alex Hormozi
Customer Acquisition / Leads: $100M Leads by Alex Hormozi
Retention: Never Lose a Customer Again by Joey Coleman
Retention / Success: The Guide to Customer Success by Jennifer Chiang
Team / Leverage: Who Not How by Dan Sullivan & Dr. Benjamin Hardy
Team / Operations: Buy Back Your Time by Dan Martell
Scaling: Scaling Up by Verne Harnish
Leadership: Extreme Ownership by Jocko Willink & Leif Babin
Long Game: The Compound Effect by Darren Hardy

Takeaway: Pick the book that maps to your current bottleneck, not the one that maps to where you want to be three years from now.

Building the Human:

Avoiding TRT 💉

Everyone from Joe Rogan to Alex Hormozi, and 90% of fitness influencers, is on TRT. That decision is yours and yours alone. However, entrepreneurs are more susceptible to low T than most, and I want to help if possible.

Entrepreneurs tend to grind a little too much, bad sleep, high stress, inconsistent training, alcohol, weight gain. All of those tank testosterone.

My recurring belief about humanity, which I write about in Chapter 5 of my book, Killing Comfort, is that we are far too quick to outsource our health to a medication.

However, I wholeheartedly agree with a recent article Tim Ferris put out on TRT, in which his main point was: we don’t have the long-term data yet.

Did you know the first reports of smoking being linked to cancer date back to 1795? And the world didn’t fully catch on for another ~170 years.

My gut tells me to avoid TRT for as long as possible.

If you get a blood test and you have low-T, let’s run the lifestyle protocol first:

The Lifestyle Protocol

Eat a balanced diet rich in vegetables, fruits, lean proteins, and healthy fats.
Include essential nutrients such as zinc, vitamin D, and magnesium.
Engage in strength training and resistance exercises.
Incorporate high-intensity interval training (HIIT).
Stay active daily and avoid prolonged inactivity.
Manage weight through diet and exercise to combat obesity.
Aim for 7-9 hours of quality sleep per night.
Use techniques like mindfulness, meditation, and hobbies to reduce stress.
Reduce alcohol intake (or give it up altogether) and quit smoking (if you missed the memo about smoking).

I am not telling you to do or not do TRT. Those decisions are yours and yours alone.

I am writing this for the entrepreneur who needs to have their basic lifestyle guidelines dialed in. I am writing this to be the one person who tells you to try the hard thing before the easy thing.

Dialing in everything on the list above is a hell of a lot harder than getting an injection.

Takeaways:

Your health is more important than your income.
Stay clear about the order of priority in your entrepreneurial journey.
Focus on lifestyle intervention first and always!

Try Harder:

Jerry Seinfeld’s Focus 🎤

In mastering this art, he was able to reach wider audiences, eventually creating one of the most successful sitcoms ever, Seinfeld.

Seinfeld’s superpower was clean, observational, universally funny comedy. He didn’t chase trends.

He could have mimicked the style of his peers, but that wouldn’t have been him. Instead, he stayed focused on funny and funny to all. This level of focus led to his wild success and serves as a crucial part of the lesson.

Jerry Seinfeld reminds us that staying true to your core strengths, even when it’s hard, is the long game.

My mission is to build better humans. But I often feel I am fighting an uphill battle against a world that wants easy. My message is effort. And few want to hear it. Jerry Seinfeld inspires me to stay focused on what I know is right and not succumb to the easy path.

Stay in your lane. Try harder.

Try harder,