How to Get Client Results Faster without Ever Increasing Speed, boring. brutal. better.

If you want to make a lot of money, you must get results FAST.

It does not matter the type of business.

Why do you think Amazon will deliver same day?

If you have a problem, whichever entrepreneur can solve it the fastest wins, but…

What if you can’t increase your speed to results?

A fitness coach can’t increase the speed of HEALTHY weight loss…

A physical therapist can’t fix back pain in 7 days…

So what do we do?

How do we go faster without increasing speed?

We do it using an approach called “Destroying Bob Ross.”

Paint Better Pictures and Throw Rocks

I have been in the fitness industry for a long time and have a love-hate relationship with the entire thing.

I love helping people. I love science. I love seeing people get lasting results.

But I pretty much hate the industry as a whole. The entire industry has been poisoned with extremism in every facet, from diet to intensity and expectations.

My focus has always been on lasting change, you know, results that stick. The unsexy things like habit creation, habit change, mindset work, doing something daily over decades…

Things that don’t sell.

When a competitor says, “We can help you lose 10lbs in 10 days.”

And we say, “You’ll be a better human in 10 years.”

We lost.

So what do we do?

You have to paint the entire picture for your clients like Bob Ross.

Then you have to destroy the painting.

Destroying Bob Ross Example

Let me give you an example…

Let’s say I am working with a guy named Tom who wants to lose 50 lbs.

Step 1: I need to find out why Tom wants to lose 50 lbs.

I’ll skip the whole process, but in short, I will ask him “why” a series of times until we get past “I want my clothes to fit better,” and we land on something like “I want to be able to play with my grandkids.”

Step 2: I need to paint him a picture

“Tom, here’s the fastest way to get this done. I will give you a program where you work out six days weekly for roughly 1-2 hours per day. I will give you a wearable where I can track your heart rate and intensity to tell you when you are a being baby and when you are trying. We will be doing weights and cardio almost daily - if you don’t like those things, it doesn’t matter. Next, we are going to change your diet completely. I will come to your house, clean out your pantry, and stock it with everything I know you should eat. I’ll give you a long list of what you can and can’t eat that I will need you to memorize. No cheating. I will need you to sleep more, drink more water, and add more movement to your day - this is in addition to the workouts we will be doing. Lastly, I will need you to track every single calorie that goes into your mouth and report it to me at the end of each day. How does that sound, Tom?”

Tom will likely have a deer in the headlights look at this point, and you can laugh and tell Tom you are kidding.

Now, we throw rocks…

Step 3: Throw Rocks with Emotional Tie

I would continue…

“I am kidding, Tom. Sure, if we did all that, you would lose weight. And we can get to you doing all those things, but we can’t start there. In that long list above, we would have to create about 12 new habits, which is impossible for most humans, even though that’s the expectation of most programs out there these days. So if you hear things like that from other coaches, run away.

Because most people have tried to lose weight and end up in 1 of 3 categories:

They did everything perfectly, and it stuck (less than 1%)
Nothing seemed to work (roughly 20%)
Something worked, but they gained the weight back (roughly 80%)

And that’s another issue with coaches and programs in the fitness industry. They think we are all robots who need the correct inputs for the proper output. And they could care less about whether or not you keep the weight off after you achieve the goal.

But we’re not like that. We’ve got guys like you who want the results, but you ultimately want to be able to play with your grandkids. And with a goal like that, we need lasting change. We need to build the habits the right way, so we can permanently achieve our goal and always be able to play with your grandkids.

If you work with us, you’ll only have one thing we are working on each week. Every task will be manageable, and we will build slowly. With this approach, you will achieve your goals.

We will go a little slower than the fastest possible, but if we do it this way, you will permanently achieve your goals and get habits that stick for a lifetime.

How does that sound?”

BOOM. Do you think Tom will sign up even though I just told him we are slower?

Why it works?

Step 1: Find the “Why”

You need to find the “why” or emotional connection to the desired goal so that you can remind your client in step 3.

Why it works? People rarely make buying decisions based on logic. Instead, they do it on emotion, even if they don’t know that’s what they are doing.

Step 2: Paint the picture

You can paint one of two pictures. Option #1 is to paint the picture of unachievable perfection (what I did in my example). Option #2 is to paint the picture of the alternative.

Alternative examples:

Custom Gift Company: Alternative = cheap impersonal gift no one will remember
Physical therapy: Alternative = painful surgery that will cause more problems

Why it works? You are admitting that there are other options. Other options could be faster, but they are not better.

Step 3: Throw Rocks with Emotional Tie

Lastly, you poke holes in perfection/the alternative. If we can’t increase the speed to results, we can change the perception of what speed even means. This is easier to do when we tie it back to the emotional reason for the decision.

In the end, we are not promising to get results faster. Instead, we are changing the perception of speed. In this new reality for your client, they are moving faster to a destination they were unaware of when they started this journey. Now, we are moving them faster without ever having increased speed.

Try harder,