tell better stories. grow your brand.

hey friend,

I used to believe the path was simple: get a good job, support your family, play it safe.
I was driven, but stuck inside a mindset that said entrepreneurship wasn’t for people like me.

then the dream I’d worked for, being a fighter pilot, vanished.
suddenly, I had a wife, kids… and no real plan.
no savings. no skills. just the pressure to figure it out.
and deep down, a fear that I’d work myself into the ground… for nothing.

that’s when I realized, I hated being told what to do.
I couldn’t work for other people anymore.
so I made a decision: I was going to build something of my own.
learn from those who’d done it. reverse-engineer the path.

I launched my first product.
it didn’t make life-changing money…
but it was a life-changing experience.

from there, I battled anxiety, self-doubt, stress, every day.
the fight wasn’t just with the market… it was in my mind.
but I kept going.

year by year, I scaled.
failure by failure, I learned.
and eventually, I won.

not just in business.
I conquered me.
because the biggest wall was never out there, it was in my head.
once that changed, everything did.

—

👆 that, my friends, is a story.

it’s my story.
it’s a true and authentic story.
not my only story, but one of my many stories on my path.
and it follows a framework.

I could expand on that story for an hour.
or I can give you the 60-second version like I did above.
either way, I’d still follow a framework.

here’s the deal:
if you struggle with marketing…
if you struggle with audience engagement…
or if you suck at conversations during Christmas parties…

you need to get better at storytelling.

when I first started trying to get better at storytelling…
I thought I didn’t have any stories to tell!

I was wrong.
I didn’t have a framework to pull the stories out of me.

once I started using this framework….
my content got better.
my marketing got better.
my newsletter got better.
and I became more interesting at parties.

enough about the framework.
how about I just give it to you.

👉 storytelling framework

and do me a quick favor!
if you use this framework, email me back with the story you tell.
I’d love to hear it!

try harder,

JM