are you still sleeping on AI

Summary

if you’re still sleeping on AI, you’re about to get left behind. AI is the cleanest way I’ve found to make each employee on the team roughly 30% more efficient. on a 10-person team that’s the equivalent of three new hires. here’s how I’m actually using it.

1. Garage Gym Athlete side. I created a programming methodology called body geometry that I’m more proud of than anything else I’ve built. it has movement competency streams, levels, rules for progression, rules for sets and reps. genuinely hard to keep in your head. so I wrote out the full ruleset, 12 pages in a Google Doc, dropped it into ChatGPT, and asked for four weeks of workouts. it returned cleanly programmed body geometry sessions with zero rule violations.

2. PT Biz side. I had AI build an entire marketing funnel. ad copy, landing page, emails, the whole thing. about an hour of work vs a week across the team. ran paid traffic to it against a human-built funnel. same performance. one took an hour. the other took a week.

3. the difference between trash output and great output is what you feed in. “write me good ad copy” gets you garbage. “here’s my writing style, here are sample emails, here’s my brand voice, here’s the offer, now write the copy” gets you something I’d actually use.

4. don’t replace humans. augment them. the value is speeding up what your team already does well, not removing the human judgment from the loop. quality review every output.

5. protect critical thinking. this is the one I worry about for my kids and my team. AI is great at the doing. don’t outsource the deciding to it. that’s still your job.

stop being lazy with prompts. give it the rules, the examples, the context. then it gives you something real. try harder.

Transcript

30 percent more efficiency per employee

The most impactful business is the business that genuinely improves another human, a better human business. And to grow a business like this, you have to continually improve yourself. This podcast is a documentation of that thesis, scaling businesses and also personal growth. My goal is for you to shortcut this journey.

So if you’re ready to try hard, subscribe. If you like what you’re hearing, please share and enjoy. Are you still sleeping on AI or have you implemented it in your business? This is the Better Human Business Podcast. I’m Jerred Moon and I have two ways for you that I’m using AI in business, just examples because you really should be using AI.

If you go back to episode number 11 of the Better Human Business Podcast, I talked about five ways I’m leveraging AI for business growth. And that was back earlier this year. It’s not like I stopped using AI since then. I’ve pretty much been using it every day since that podcast and before that podcast.

And it’s just making our businesses better, faster, and more efficient. So I really, I don’t know how many warning shots I can call to you, but definitely start using AI in some capacity or do get left behind because it is making each employee, if I had to like sum it up, it speeds up an employee or improves their efficiency.

Let’s just call it 30%. But if you have a team of 10 people all working at 30% more efficient, getting 30% more work done or 30% faster, whatever it is, whatever metric that you want to go by, that’s significant. Even on a monetary standpoint, that’s very significant. So real quick, two ways I’ve been using it recently.

One of them might not apply at all, but I’m going to go over it anyway. And then another way I’ve been using it for marketing. So I have two companies, Garage Gym Athlete, fitness-based company where we provide daily workouts for people. And then I also have PT Biz where we do business consulting and we have, we’ve been using it for marketing over there.

body geometry and 12 pages of rules

We did in one specific test. Let me go over the Garage Gym Athlete side of it first. I created a programming methodology called Body Geometry at Garage Gym Athlete. And really it’s the most, it’s something I’m probably the most proud of, something I’ve created on a programming standpoint because it is a methodology and it takes everything into account that you could possibly think of from a strength and movement standpoint.

There are multiple different movement competency streams. And within the movement competency streams, there are different levels of movement and exercise that people can do. And then there are three days per week that you would do Body Geometry. And if you plug all three days together, then you literally hit every area that’s required.

And I’m not just talking like push-pull type stuff. I’m talking about trunk sagittal plane, trunk rotational plane, like you’re getting everything that anyone could say that you’re missing. You’re also getting all the different muscle contractions. You’re also getting all the different strength methods from dynamic to sub max to max, all these different things.

I don’t want to get into all the weeds here on a business podcast, but really it’s something I’m the most proud of. And it’s the most well thought out strength that I’ve seen. And I know I created it tooting my own horn there, but it’s because I’ve been studying that specific thing for nearly two decades, strength training.

And I feel like my contribution to probably the fitness world is going to be this methodology once it’s fully public and out there. But there are a lot of rules. It’s one of the most formulaic things that I have ever created, meaning there are all these movement competency streams. There are all these different levels.

There are rules of when somebody can go to a level and can’t go to a level. There are certain rules on sets and reps and percentages, if percentages are even prescribed. There are so many different rules that you have to follow to be able to program methodology. It’s actually hard to keep in your brain just as a human being.

a marketing funnel in an hour

And I’m the creator, so I know it really well, but when I teach another coach this, it can be a little bit difficult. It takes them a while to learn it. There are a lot of rules, and then you can even make mistakes when you’re trying to follow the rules. And when I was recently working on body geometry to expand it even further to add more capability to make it even better, I realized I was like, you almost need a computer program to do this.

And that’s when I was like, oh, AI is basically a computer program that’s got a natural language model, right? So I put all the rules, well, I started typing out the rules, and it took me 12 pages in a Google Doc of rules of body geometry to put my full method in so I could give it to ChatGPT. Then I put all of that information into ChatGPT, and I said, hey, based off of all those rules, give me four weeks’ worth of workouts.

And what ChatGPT spit out were basically perfectly programmed body geometry workouts. All rules followed, no mistakes. And I was just blown away. Now think about how much that’s going to speed up the efficiency on the garage gym athlete team, and when we go to program these workouts more often, we are still going to do a quality review of all these.

We’re never going to have a robot pump out workouts. But there’s a big difference in saying, hey, ChatGPT, go give me four weeks’ worth of strength workouts that are good. I’ve done that before. ChatGPT is going to give you a load of crap, some awful workouts. They might be decent from a basic level, but they’re just not going to be good.

But if I get 12 pages’ worth of a methodology and say, follow it to a teeth, don’t make any deviations, it spits out some pretty good stuff. Now same with marketing. I wanted to test this with a new funnel. We wanted to test a new funnel, and I was just like, internally, I was like, okay, I want AI to do all the work.

feed it the context

So without telling anybody, the last funnel I created, I had AI do the entire thing. So I had AI write the ad copy, I had AI write the page, I had AI write the emails, I had AI basically do everything. So the whole funnel was created in like an hour as opposed to multiple days or a week when it’s spread across the team and multiple people doing different things.

So the funnel’s created in an hour, and then we run it, we run paid traffic to it, and it doesn’t outperform our other funnels that were human created, but it performed the same. But it took an hour to create and not a week. So you see what I’m saying? Another thing you should know about the marketing side of it, I didn’t go to ChatGPT and say, create an awesome landing page and create some good copy.

Let me see what you got. I had to feed it a ton of information. So I had to say, hey, here’s my writing style, here’s my conversational style, here’s samples of my writing, here’s everything that you need to know from my website, here’s everything that you need to know from my latest ads and what they look like and what they sound like.

So when I stuff ChatGPT full of information, full of rules and full of examples, now it gives me a really awesome response that I’m actually like, damn. It’s like I wrote this. And it’s because ChatGPT is just learning based off of what you put into it. So that’s what I want you to keep in mind is, if you’re going to use ChatGPT, don’t, and I’m saying ChatGPT specifically because that’s the one that I’ve been using the most.

It does seem to be the most capable. I’ve experimented with a lot of other ones, but that’s the one I’ve landed on and being my favorite. So if you’re using AI, let me just say AI in any capacity, you need to be trying a little bit harder than getting on there and saying, give me good ad copy for this ad I want to run.

That’s going to be trash. You have to feed it as much information as you possibly can. And when you feed it a lot of information, it’s going to pump out a really good product at the end. And again, it’s speeding up the efficiency of everyone on our team. Basically everyone’s using it in some capacity, and I’m only going to find more and more ways for us to use it and to speed up what we do and how we do it.

protect critical thinking

Now the only thing I don’t want to happen, this is what I fear for my kids, and I’m very cautious about it with employees themselves, is I don’t want it to remove any kind of critical thinking that needs to be done by an employee or my kids. I still want the hard decisions in the process to be invented by the human.

That’s where AI is lacking right now. And frankly, I’m glad because that’s a new world I’m not quite ready for yet. But if I invented the methodology or I’ve done all the hard legwork, and all I need to do is give all that information to AI and AI can speed up a process that we’re already doing, that’s phenomenal.

That’s leveraging, that’s turning one employee to two or two employees to four, right? That’s what you’re doing there. So teaching employees how to better utilize AI to speed up their current process, not to replace an employee. I want it to augment the employees I already have so they can do more, do better with fewer errors and less oversight for me.

So you definitely should be using AI. My challenge to you today, I’ve just talked you through how I’m using it in a couple different ways. Sit down and think of yourself or your employees and just think if there’s any way AI could speed up any task that you’re currently doing. And you’ll slowly get more accustomed to using AI because it’s going to be a part of what we do more and more in our daily lives.

And the more you can use it, the better off you’re going to be. Again, don’t remove that critical thinking element to you or your staff, your employees or anyone in your family. Keep that element the same, but you can speed up what you’re doing. You can get so much better so much faster by using AI.

So don’t sleep on AI. If you’re going to use AI, don’t do the lazy approach where you just type in a few sentences and see what happens. You have to give it a lot of information to make it useful. So what do you need to do when you’re using AI? Don’t be lazy. Try harder.