closing remarks from the PT Biz live event

Summary

this is the closing keynote from the PT Biz mastermind live event in Denver. heads up, a little profanity in it. here’s the core of what I said.

1. the right mindset at the wrong time will hurt you. I was training for an ultramarathon and on a six mile run my foot started hurting. I pushed through. tough guy, deal with the pain. by mile four the pain was in my ankle, calf, and shin. I finally stopped and the problem was just a too-tight shoe. loosened it, finished pain-free. the lesson, don’t apply ultra-mindset to a training run. this quarter is a training run.

2. put your mask on first. on a plane in cabin loss, you put your mask on before helping your kids. you do that because if you pass out, everyone dies. as an entrepreneur the same logic applies. take care of yourself first or you can’t take care of anyone.

3. mind your glass balls. work is rubber. miss a week, drop revenue, lose customers, those bounce back and nobody dies. your relationships and your health are glass. drop those and even if you glue them back together, they’re never the same. some people lose them forever.

4. the 1330 is everything. one goal, three strategies, three tactics each, nine total to execute the quarter. that’s the plan. it sucks only if you made it suck. it’s not auxiliary, it’s the operating system. open it every morning. know exactly where you are against the nine.

5. kill comfort or comfort kills you. social platforms are engineered to make you as comfortable as possible so you scroll longer. at best, comfort makes you mediocre. at worst, it moves your relationships, your health, and your business backward. it’s not a choice.

if you don’t kill comfort, comfort will kill you. try harder.

Transcript

the right mindset at the wrong time

The most impactful business is the business that genuinely improves another human, a better human business. And to grow a business like this, you have to continually improve yourself. This podcast is a documentation of that thesis, scaling businesses and also personal growth. My goal is for you to shortcut this journey.

So if you’re ready to try hard, subscribe. If you like what you’re hearing, please share and enjoy. This is the Better Human Business Podcast. I’m Jerred Moon, and today I’m going to be playing the closing remarks I just gave at the PTBiz live event we did in Denver. So at PTBiz, we do two live events per year.

These events are not something you could just buy a ticket to. It’s really only put on for our members of the mastermind at PTBiz. So I’m going to kind of preface a few things as you listen to my closing remarks. Some of you are mastermind members listening to this, so no preface necessary. You already heard this stuff, but for everyone else who is unaware, three things I want you to know before you listen to this that will just give you a little more context.

And the first one is that kind of what I just said. These closing remarks are geared towards mastermind members at PTBiz, and that’ll just help it make a little bit more sense since you know this isn’t like a keynote speech or anything like that. It’s specific to members, people that we’re helping, people that I help, people I consult for, that kind of stuff.

So that’s thing one that you should know. Thing two, there is a little, not a lot, but there is a little bit of profanity used in my closing remarks. I get a little heated sometimes. Things come out. The only reason I’m telling you, just in case you listen with kids around or whatever, just want to throw that out there.

And then the last thing I want to mention is I mentioned in my closing remarks something called the 1330. So the 1330 is something I created for the PTBiz mastermind. It’s a planning tool to plan your quarter, your month, and your days. So I will actually be, I’m working on a 1330 for better human business right now, one that’s geared towards digital business a little bit more.

It’s going to be launching in October, and I’m going to announce that stuff on the podcast. I actually have a lot of cool things coming in October, so stick around and listen to the podcast where I’ll be announcing what we’re doing, what I’m doing, all that kind of stuff. But I just thought you should know because I talk specifically about the 1330 in my closing remarks, and you might not have any idea what that is.

It’s just a planning tool that we walk our members through so they really have awesome quarters and business and in their personal lives. So without diving any further, here are my closing remarks at the PTBiz live event in Denver just last week. Let’s dive in. Awesome. Awesome. Well, I’m going to wrap things up here, kind of close it out, and the main thing I want to talk about is what to do from here, what to do over the next quarter.

That’s why we meet right before a quarter starts is so we have a good plan moving forward, and the only thing I’m really good at talking about is killing comfort, so that’s what I’m going to talk to you about just for a few minutes, okay? And so how do we kill comfort and implement the things that we just learned?

put your mask on first

And so I was injured for the last basically two years. I had a pretty bad lower back injury I worked with, PT, and I finally got fixed. I was better, and I’ve only been fixed for about, let’s say, six months, and that was really awesome for me. I could start doing the things I wanted to do again, but I couldn’t do it for like two years, and I started running, and I’ve never really been a runner.

I’ve always kind of been able to run, but haven’t truly been a runner. No serious mileage in a week, but I’ve been adding a lot more of that over the last couple of months. And then I always go zero to 100 with everything, and I was like, okay, I think I want to run like an ultramarathon or something, immediately where my head goes.

And the second thing I start thinking after that is like, well, you’re going to have to get accustomed to pain, because it’s going to hurt. Like, I don’t want to injure myself, but you don’t finish one of those races without being in some sort of pain somewhere. And so I’m on a training run last week, and this is just like a six or seven mile run, and I start running, and I mean, I run that distance a couple times a week, every week and half for the last couple months.

And immediately within the first mile, my foot starts hurting. I was like, damn, okay, and I was like, maybe I should check it out, and I was like, no, you want to run an ultramarathon, tough guy, deal with some pain. So I was like, okay, cool, yeah, let’s just run through some pain. I get to mile three, the pain’s gone from my foot into my ankle and into my calf and my shin.

I’m like, oh, this is getting serious fast. And I was like, had that thought again. I was like, well, you want to run an ultra, you better just learn how to deal with some pain, right, so I just, I run one more mile, and then I was like, wait a minute. I got, this isn’t normal. Like, I’ve been running six or seven miles, three or four times a week for the last couple months.

Like, why does this hurt today? So I take my shoe off, and it was just way too tight. I woke up really early, it was dark, cinched it down, all I had to do was loosen my shoe, stretch it out for a minute, I ran the rest of the three miles, within like a quarter of a mile, the pain was gone, I was perfectly fine.

So the point of that story is, I was applying the right mindset at the wrong time. And I don’t want any of you to do that in your lives or your business after you leave here. You might have the trajectory, the vision for what you want to accomplish over the next 10 or 15 years, but that’s not this next quarter, okay?

So you might want to do that amazing thing in 10, 15, 20 years, whatever it is, but that’s not what’s happening over the next quarter. The next quarter is the training run. It’s let’s get comfortable with slight discomfort. Let’s run the six miles, but not be in pain for the entire thing. So that’s the mindset you have to go into.

So what exactly does killing comfort look like for a Mastermind member over the next three months, over the next quarter? The first thing is, you have to put your mask on first. I’m sure you’ve all heard that analogy, right? In an airplane, when the cabin loses pressure, mask’s dropped down, they tell you, put your mask on first.

mind your glass balls

You put your mask on first before you help your kids, before you help your wife, before you help anyone else, you put your mask on first. That’s because if you don’t put your mask on first, you’ll be completely incapacitated and you won’t be able to help anybody. Now everyone’s dead. And oftentimes, as entrepreneurs, we don’t put our mask on first.

So you need to, and you’re getting permission from me right now, you need to put yourself first. And I’m saying that even if you have kids, you have, you know, a spouse, whatever, you need to put yourself first. It doesn’t mean that your priorities supersede all of their priorities. That means you might have to wake up earlier or do things differently or go to bed earlier, but you have to take care of yourself.

It’s the most important thing you can do. So take care of yourself, put your mask out on first. Chris Irwin, he did an amazing job yesterday talking about ways to do that. Taking care of your mental health, making sure that you’re working out, making sure that you are taking care of yourself. You are the greatest asset in your business.

It took the military a long time to learn this concept. But when I ended my career, I was an Air Force Special Operations Command. And before what the Air Force was doing, they were doing the same thing. And before what the Air Force would do is they would have someone come in. They would beat the hell out of them and then put them on disability and let them leave.

Because that’s just what operators do. They changed that over the last five to 10 years to where they get a human performance team. They have a physical therapist. They have a mental health professional. They have a strength and conditioning coach. They have all of these people taking care of their greatest asset.

They realize that if they take care of this asset and they don’t just eat it up and throw it away when they’re done, it’s better for everybody. Right. They get more years out of the operator and the operator gets to leave the career and actually still be able to walk and take care of themselves and do all the things they should do.

You should look at yourself the exact same way. You are high level entrepreneurs. You operate at a different level than other human beings. And you need to take care of yourself. So that’s the first thing that you need to do. The second thing you need to do is mind your glass balls. Take care of your glass balls.

If you haven’t heard that analogy for me yet, look in the planner. Your glass balls are your relationships with the most important people you have in your life. And everything else is a rubber ball. Right. And we’re juggling these. You can drop work. You can have less e-values. You can have fewer patients.

You can make less money. Those things will rebound and no one will give a shit. You break your glass balls. Those are much harder to put together. They take a long time. And then even after they are put back together, they’re scratched, they’re scuffed. They’re never the same. But at least you still have it.

the 1330 quarterly plan

Some people lose them forever. So mind your glass balls. You realize we’re not even talking about. Business and execution and implementation, because none of that stuff matters. I hit on it yesterday, we’re doing the panel, but that’s just how I do things. Everyone else has it backwards. They think that, OK, I’m going to make all the money, I’m going to do all the hard things.

And then I’ll have time finally with my family and I’ll have all this money to do the things that I want. But that will never be the case, because what you’ll do is you’ll alienate everyone. You’ll destroy all your relationships. You won’t have health. Then you have maybe you have some money that won’t matter.

No one’s with you anymore. You have to focus too much on your health to even get back to a baseline. You have to take care of yourself. You have to take care of the glass balls. So that’s the second thing. Don’t let any of those drop. Make any sacrifices you have to on the business side. And that might be weird coming from a company that’s, you know, business consulting, basically.

But I’m telling you, focus on your family and focus on yourself before you focus on your business. There are ways to do this in which your business will not suffer. But again, if the business does suffer a little bit, it’s OK, because the other things that you’re focusing on are way, way more important.

Now, the last thing is just super tactical, and that’s the 1330. The 1330 is everything. It’s literally everything. And I think some people, as I’ve talked to you throughout the last two days, it’s kind of an auxiliary thing, right? It’s like, I got all this other shit, but cool, yeah, I’ll do this 1330 that you put out there.

The plan is everything. The only reason the 1330 sucks is if you made it suck. If you put together a poor plan, then, yeah, I wouldn’t want to operate off that either. But you have to know that it takes practice to get better at implementing and creating plans. Your first one might not be good. Your second one is going to be a little bit better.

You’ll get better and better at them. But the 1330 is absolutely everything. You have to put together a good plan. You only have nine tasks. That’s it. If you actually look at the 1330, you have the three strategies under there. Each strategy has a tactic. That’s nine tactics. Those nine tactics are going to move you forward.

You’re on the hook for accomplishing nine things over the quarter. They need to be big enough to move you forward, but not too stressful to, like, crush you with anxiety and worry and everything else. It’s nine things. And these nine things are so important. Following that 1330 every single day, look up, you wake up, you look at it, you focus.

What am I going to do this week? What’s happening today? What’s happening for the rest of the quarter? Am I on track? Am I off track? Out of my nine, how far am I along? My two out of nine, three out of nine. How many did I accomplish? That’s everything. The 1330 is everything. We have plenty of training for you.

kill comfort or comfort kills you

We have so much more access now happening in circle. You get to communicate with us, talk about leadership. You talk about marketing. We’re going to teach you all the things. So you don’t need to worry about that. We have the accountability calls, the live events. All these things are amazing. But once you’re in the trenches by yourself in your business, all you have is the 1330.

We built it together. You can, any one of you can send me a 1330 and I’ll review it. I already offered that once. I’ve done it for plenty of people. I’ll do it more. But if you have a shitty 1330, you’re going to have a shitty quarter and you’re just going to be in this, this coasting mode. So the 1330 is everything.

I just want to make sure that everyone has that as the most important thing that you can focus on over the next quarter. And if you don’t feel comfortable with your plan, it’s not October 1st, right? We have time to make that a better plan. Hopefully you made it as good as you could while you were here.

But if you need more help with that, reach out to your coach, reach out to me. Let’s make it better. That way you crush the fourth quarter of this year. Now, the last thing I’ll end with is. Comfort killing comfort is not choice. Some people are off, but just the fact it has the word kill in it, right, it’s like it’s OK, I get it, but you don’t actually get a choice.

It’s a kill or be killed situation when it comes to comfort. Comfort in your daily life is going to, at its best, make you mediocre. That’s the best case scenario for comfort when you’re not pushing forward anymore, you’re not operating off the 1330. It’s hard to take care of yourself on a daily basis, focus on your mental health.

It’s hard to make sure that you’re taking care of your kids, your family. It’s hard to make those decisions. It’s a lot easier. It’s a lot more comfortable to just work harder. That’s that’s how that’s what we can all do. We can all just work as hard as we want. It’s harder to focus on the important things.

So you have to get uncomfortable. Again, this is not a choice. Comfort is here. That’s our nature. We want to be comfortable. So you have to kill comfort. So at its best, you’re mediocre, you’re not moving forward, you’re complacent. At its worst, it will literally kill you. It will move everything in your life backwards.

Your relationships will get worse, your health will get worse, your business will get worse if you don’t kill comfort. So you can decide, hey, that killing comfort thing is not really for me, but I don’t care what you think about it. I don’t care if you agree with me or disagree. The fact is, it’s happening no matter what.

Entrepreneurs are out there on a daily basis. Social media companies have the algorithms trying to get you as comfortable as they possibly can. So you scroll longer and do less. It’s not a conspiracy theory. They just need you on the platform more so they can push more ads. There’s no conspiracy. Everyone’s just out there trying to make money.

That’s how they make money. And they’re really fucking good at it. We have to kill comfort. You have to make that choice each and every single day. So I’ll end with if you don’t kill comfort, comfort will kill you. Thanks.