All posts / tag
email-marketing
6 posts tagged email-marketing.
- Podcast November 14, 2024
how to run a black friday sale
I skipped black friday for eight years and left $1.4M on the table. the two rules I follow now plus a two step email play that does the heavy lifting.
- Podcast June 11, 2024
how to create an effective email marketing calendar
the GLF framework: gain, logic, fear. three emails per promo. drove a 400% jump in monthly recurring revenue when I committed to it.
- Podcast March 19, 2024
how to craft a good newsletter
the algorithm can change tomorrow. the email list can't be taken from you. weekly, structured, top of mind, owned.
- Podcast February 27, 2024
what's it like to start over, building a personal brand from zero
the fire analogy. why I'm rebuilding from the email list up. and the referral program that gets you a try harder sticker.
- Podcast December 13, 2023
holiday promotions, stop being stubborn
I avoided Black Friday for years on principle. it cost me millions. the new year is your moment for a better human business, run the campaign.
- Podcast August 8, 2023
email marketing 101
social will burn you out. email is the asset that pays for decades. weekly, format-driven, and the only metric that actually matters is conversion.