All posts / tag
personal-brand
15 posts tagged personal-brand.
- Video September 18, 2025
personal branding is changing: an old school 'new' method
what's actually been working as I grow my personal brand while still running multiple businesses behind the scenes. trust over polish, conversation over content.
- Video September 4, 2025
how to survive the trust recession
AI, over-polished content, and copycat brands have made people skeptical of everything. the playbook for rebuilding trust in a post-AI world.
- Video May 13, 2025
master storytelling in 9 minutes
a 10 step storytelling framework with my own backstory as the working example. how to turn your real story into a narrative people actually want to hear.
- Video April 29, 2025
I never cared about branding, now I'm building a brand that actually matters
after years of ignoring branding I built a Brand Builder Template to fix my own messaging. why branding is not the logo, it's the answer to what you do and who it's for.
- Video April 17, 2025
3 methods I use for endless content ideas (without ChatGPT)
three methods for generating endless content ideas without leaning on ChatGPT. authentic content beats prompt-generated content every time.
- Video March 27, 2025
6 lessons from lowkey building my personal brand for 9 months
nine months in, $30K spent, instagram from 9K to 26K, 2,000+ new email subscribers. the six lessons I'd hand to anyone starting a personal brand from zero today.
- Video February 11, 2025
AI is a serious problem, 3 strategies to stay ahead
AI is going to take more jobs than people are admitting. three strategies for the humans who still want to win.
- Podcast February 4, 2025
jeremy dupont, content as an insurance policy
long-form conversation with Jeremy DuPont on why content creation in 2025 is no longer optional, and how to treat it like a real sub-business.
- Podcast November 12, 2024
I broke my own rule while building a personal brand
I caught myself optimizing for the wrong thing again. why I'm done chasing followers and back to growing the only number that actually matters.
- Podcast July 9, 2024
personal brand update, finally getting going
the q3 plan: a videographer once a month, an editor on retainer, paid boosts feeding the newsletter. a personal brand that runs on accountability, not vibes.
- Podcast April 16, 2024
personal brand update, the side project version
the no fail publishing calendar, the SEO blog backlog, the Instagram reels experiment, and why the personal brand still isn't my main thing.
- Podcast February 27, 2024
what's it like to start over, building a personal brand from zero
the fire analogy. why I'm rebuilding from the email list up. and the referral program that gets you a try harder sticker.
- Podcast August 15, 2023
how I got 1,000 new Instagram followers in 30 days
I'm bad at social media on purpose. one quality reel a week, a few bucks behind each one, and the followers stack. you pay with time or money. I pay with money.
- Podcast August 1, 2023
be more like Taylor Swift, do things that don't scale
Taylor Swift built a billion-dollar fan base by signing autographs until everyone had one. early on, the unscalable stuff is the whole game.
- Podcast July 4, 2023
this is why we are here
parents fighting over jersey number 10 on a youth soccer team. I told my son, you go make number 2 mean something. branding in one line.