the last safe profession
the authors of the last safe investment didn't see AI coming. as it eats the knowledge work, the safe bet is human to human: coaching and accountability, helping people do the hard things they can't do alone.
there was a book published in 2016, called The Last Safe Investment by Bryan Franklin and Michael Ellsberg.
good book.
the premise: YOU are the last safe investment.
your skills. your abilities. your network.
I agree.
but in 2016, the authors didn’t know about AI.
so let’s say you invested heavily in yourself to be a lawyer, accountant, or computer programmer…
AI is coming for those fields.
but nothing is truly lost.
every person in those fields didn’t only craft skills in their profession.
they learned how to think.
they learned how to learn.
they learned how to work hard.
but now, they have to take those skills and apply them somewhere else.
where?
my suggestion: the last safe profession.
the last safe profession is human to human.
humans struggle.
we need help.
where humans struggle is in doing.
most can’t do the things they need to achieve the things they want.
on the one hand, I believe…
if you TRULY want something, you will find a way.
that’s person one.
on the other hand, I also believe…
the right influence in your life can change everything.
that’s person two.
and each one of these people needs a coach.
person one needs a coach for different reasons than person two.
person one hires a coach to shortcut their learning curve.
they want to pay less dumb tax, so they hire those who have already paid it.
person two hires a coach because they can’t stick.
they know what they need to do, but they need accountability.
coaching and accountability is the last safe profession.
a physical therapist won’t be paid for knowing which exercises a person needs to do.
AI will be able to handle that shortly, if it can’t already.
the physical therapist will be paid to make sure you do the exercises.
a fitness coach won’t be paid for the program or meal plan.
AI can easily handle the exercises and macros for anyone.
the fitness coach will be paid to make sure you show up and do the work.
no matter what you do…
the only way to make sure it is safe into the future is that it leans into human nature.
if you help people do hard things…
your profession is safe.
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