leverage is hard. but worth it.

hey Builder,

I am an owner of multiple different companies.
but most of my companies I do not own 100%…
I’m at a point where we’ve built awesome teams and I have the option to not work all that much…
but that option costs a great deal.
it will either cost you equity in a business.
or it can cost you some pretty high-level salaries.
but once you get there…what’s next?
I see the internet flooded with content on how to work less and earn more…
probably one of the dumbest goals I could think of.
I even worked with a business owner and helped him scale the same way…
once he got to the point where he didn’t have to do all that much he asked me this…
Jerred, what do I do now? “I can only golf so much”
well, it’s not golf.
I am going to walk you through each step of getting to that point and what to do once it’s actually achieved.

the real game isn’t working less; it’s choosing what you work on**.**
that comes down to leverage.
stacking assets so bigger results happen with smaller pushes.
here’s how: LEVERAGE

1. labor (people)
hardest, longest, totally worth it.
hiring is the easy part; leading is the grind.
train your team until they run without you.

yes, that means giving up equity or paying big salaries.
good. buy back your time.

2. capital (money working for you)
only play this after labor’s in place.
extra cash goes into assets…single-family rentals, minority stakes, boring index funds, whatever sends checks while you sleep.
capital leverage lets you pull less from the business and swing harder at the next target.

3. content/media (ideas that compound)
once people and money run on rails, plant content seeds.

videos, long-form posts, software…anything that lives forever and keeps attracting the right crowd.

my YouTube channel is tiny today, but every clip is an oak tree in training.
sequence matters.

solo grind → hire & lead → invest excess → create evergreen content.
skip steps and you’re the “six months in, $500 spare cash, where should I invest?” guy.
answer: in yourself, your team, and your operations, then worry about rentals or Bitcoin.
stuck on what to do next?

simple test: which lever is weakest?
build that one.

more leverage = more freedom (time, money, choice).
then pick projects that light you up instead of scrolling for another hustle hack.

go pull a lever.

try harder,

JM