quick announcement and scaling math, boring. brutal. better.

hey Builder,

quick announcement…
Hustling your face off for a $10,000 month is cool…
$10,000 from a single email is cooler.
want to know how?
*BETTER/LIST, my email-marketing course that will drive revenue for you biz, goes live July 1.
Full details and sales page drop next week, and enrollment runs June 24 to 30.
List price: $197, but subscribers can lock in now for $97 through Sunday.
No follow-ups, no extra emails, this is your only heads-up with the discount.
Grab your spot today; the content lands July 1.*👉Use this link (discount applied automatically)

—

now, let’s get on with it in this week’s newsletter!
since 2011 I’ve driven nearly $30 million in online revenue.
mostly with email newsletters, paid traffic, and a podcast that never showed my face.
those three things + a simple calculator beat dancing for the algorithm every time.

here’s the quick reality check:

some of my fitness leads cost $1 each.
my personal‑brand newsletter leads cost $2.50, $3.
in a B2B offer I pay $10, $100 per lead…

good or bad?
no such thing.
there’s only “when the math maths.”

let’s take a fitness brand example…

cost per subscriber: $1
30% of subscribers start a free trial.
33% of trials convert to paid.
LTV per customer: $150

spend $100 → grab 100 leads → 30 trials → 10 paying members → $1,500 in lifetime revenue.

$100 in, $1,500 out.
amateurs only look at the next 30 days.
pros look at LTV.
but LTV takes time! no quick wins.

so run your own numbers.
how to calculate LTV:

total revenue (lifetime of business) ÷ total customers (lifetime of business) = LTV.

say, since you started, you’ve made $600,000 from 400 customers.
LTV = $1,500.
willing to spend 50% of that to acquire the next buyer?
great. budget up to $750 per customer.
with a 5% email‑to‑purchase rate, you can safely pay $37.50 for every new subscriber and still win.

I built a free calculator so you can plug in your own data.
no spreadsheets, no guesswork.

👉 check it out: https://tools.better.biz/email-cost
👉 need a video to go with it? watch here.

big picture…here’s how to stop fearing paid traffic.

accept that ads are an investment**,** not a gamble.
track LTV weekly so you trust the math.
keep ads running, budgets flex, but momentum compounds.

I haven’t turned ads off since 2011.
let’s that sink it for a second.
14 years. ads…never off.

campaigns change…
platforms change…
creative changes…
ads stay on.

business isn’t a popularity contest; it’s arithmetic.
master the math and you’ll scale faster than any overnight‑viral hope ever could.

grab the calculator above, run your numbers, and get comfortable spending for growth.

try harder,