Quit Googling: Start a Profitable Digital Business with Your Brain Today, boring. brutal. better.

Today, I want to walk you through a thought experiment.

What if all my other businesses were taken away OVERNIGHT, and all I had was this newsletter? How would I make money?

First, you should know this is not a giant newsletter. I am not promoting it anywhere (yet), which doesn’t lead to increased revenue in any of my businesses. I am not selling anything, and you’ll never see a “use my code for 20% off” affiliate deal.

I write this newsletter because it gives me an outlet for what I enjoy most: WRITING.

But I’m going to break down exactly how I would turn this newsletter into a new profitable business.

As I walk you through the process, you will better understand how to structure your own business.

Let’s begin!

Starting from Scratch

What if all my other businesses were taken away OVERNIGHT, and all I had was this newsletter?
How would I make money?

Yes, I would be sad. Two seconds later, I would move on.

Step 1: I would immediately assess my assets. And I would have three assets to get started on a new business.

This newsletter
A personal Instagram account
12 years of online business experience

Number 3 can’t be overlooked. A prerequisite to any business success is being good at what you do. I would never hire an unmarried 20-year-old for marriage counseling.

Step 2: Decide what to sell.

Due to my experience, I would jump straight to business consulting.

Step 3: Ideal Client & Offer Structure

Due to the immediacy of things, you know, with my other businesses taken away overnight, I wouldn’t create coursework…at first.

I’d be looking for 10-20 people who can absolutely CRUSH IT with my help. I would only want to work with people with whom I could quickly help double, triple, or quadruple their business in a relatively short time.

If I didn’t think I could do it, I wouldn’t take them on as a client.

For me, that would look like someone who was:

Growth minded
Understands leverage
Has an existing online business
Generating pretty solid revenue
Has a higher price point
I would take on fitness coaches or business coaches (since I have done both with success)

After I had my ideal client mapped out, I would create a survey matching the questions to who my ideal client would and would not be.

The Offer

Next, I would structure the offer in a way that made sense. It would probably look something like this:

Onboarding fee: $5,000
Ongoing fee: $1,000/mo.

If you look at that and say, “that’s way too much money!”

You’re not my ideal client.

My ideal client is generating solid revenue, is growth-minded, and understands leverage; i.e., they know it’s a tiny investment compared to their business growth.

For onboarding… we would do 2x one-hour meetings.

In meeting one, I’d sit down with each client for an hour, ask a ton of questions, and ensure I fully understood the business from top to bottom. Every aspect, every problem, and every opportunity. If it took more than an hour, so be it. I need to have an exceptional understanding of each business I work with.

Then, we would do our second onboard call a week later, in which I would present “the plan.” I’d spend an entire day creating an annual plan for each client. Every step they need to take to triple their business over the next year, broken down by quarter. It would be 100% individualized to the client and would be awesome.

The sizable onboard fee allows me to give the time and attention the client needs at the program’s start.

After onboarding, we would move to “working the plan.”

I would give each client access to a private chat in slack so that they could reach out to me at any time - and no one else would be in this channel. So there’s no community, no groups, just me and you growing YOUR business.

We would have a 30-min zoom check-in every other week. We would discuss the plan’s implementation, make adjustments, and solve problems.

There would be a 12-month commitment to working with me since we are working on an annual plan together. I wouldn’t offer a money-back guarantee due to how much time I would need to spend with each client. However, I would still guarantee the results, or it’s free. I.e., I would continue to work with you for free until you got the results we were looking for…

The results-guarantee would rarely happen, if ever, because I would only work with people I KNEW I could help.

Now, I have…

Ideal client
Offer Structure

Step 4: It’s time to sell it.

Selling The Offer

I would take the ideal client survey and email it to this newsletter. Of course, only a small percentage would fill it out, which would be OK.

I would then schedule a call with only those who seemed like a good fit. I would confirm they are a good fit on the call and learn more about their business. If it is a mutual fit, I would present the offer above and let them know I only have ten slots for this offer.

My initial goal would be only to land ten clients, and I would 100% cap it, that way, my attention doesn’t get watered down.

Remember: For this to work, long-term, I HAVE to get my clients results!

I would probably get my first ten clients within a week, maybe two. And I am not being arrogant; I am confident it would be an incredible offer for a select few people, and we would crush it working together.

After I filled those slots, I would get to work in two ways.

First, I WOULD BE DOING THE WORK with the clients.

Second, I would be laying the groundwork for the future. I would get super consistent on 1-2 social media accounts. Probably Instagram and YouTube. My goal would be to post 30-50 pieces of content on social per week. All with the same call to action… JOIN MY NEWSLETTER.

That way, this cycle can repeat.

And there you have it!

That’s how I would go about turning this newsletter into a business.

TAKEAWAYS:

You have to have experience or be good at what you do
You have to be hell-bent on results for your clients
You have to have an ideal client… and stick to it!
You need an audience
You need a simple sales process
You need to plan for the future

Next, I want to look at something else.

How would I scale that business? That’s a very different mindset and a question worth diving in to.

That’ll be next week.

Try harder,