Simplifying Your Marketing Strategy: The Key to Promoting Your Online Business
As the host of the Better Human Business podcast and a seasoned entrepreneur, I’ve navigated the complex waters of marketing online businesses. Over the years, I’ve learned a crucial lesson: simplicity in marketing is not just beneficial—it’s essential. Today, I want to share a straightforward framework that transformed my approach to crafting effective marketing messages.
Embrace Simplicity in Your Marketing Efforts
We often fall into the trap of overcomplicating our marketing strategies, thinking complexity will bring better results. However, the reality is that simplicity resonates more powerfully with audiences. A clear, concise marketing message not only communicates effectively but also enhances customer engagement by making it easy for them to understand and act on your message.
The Who, What, Why, How Framework
One transformative approach I adopted is the “Who, What, Why, How” script, inspired by marketing guru Russell Brunson. This framework compels you to clarify the essentials of your marketing message:
- Who: Identify yourself and establish credibility. Whether it’s through your name, title, or accomplishments like being listed on Inc 500, make it clear who you are and why people should listen.
- What: Clearly state what you are offering. Is it a service, a product, a discount? Your audience needs to know exactly what you’re selling.
- Why: Explain the benefits. What problem does your offering solve? Why is it the ideal solution for your audience? Articulating this connects your product or service directly to the needs of your potential customers.
- How: This is often the most neglected part, yet it’s crucial. Tell your audience how they can purchase or engage with your product or service. Whether it’s clicking a link, filling out a form, or calling a number, make the action clear and simple.
The Power of Clarity
Utilizing this framework ensures that every piece of marketing content you produce is streamlined and effective. Whether it’s an email, a podcast episode, or a social media post, applying these four components can significantly enhance the clarity and impact of your marketing efforts.
Implementing the Framework
Implementing this approach doesn’t require complex tools or systems. A basic understanding of your audience and a commitment to clarity in your messaging will suffice. Regularly applying the Who, What, Why, How framework helps maintain focus and relevance, ensuring that your marketing efforts are direct and effective.
Listen to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, Google Podcasts, Amazon Music, or on your favorite podcast platform.
Time-Stamped Show Notes
- [00:00:30] Introduction to simplifying marketing strategies
- [00:01:30] The importance of not over-complicating marketing
- [00:02:30] Introduction of the Who, What, Why, How framework
- [00:03:30] Detailed explanation of the framework
- [00:04:30] How to establish credibility (Who)
- [00:05:30] Clarifying your offering (What)
- [00:06:30] Explaining the benefits (Why)
- [00:07:30] Importance of explaining how to engage or purchase (How)
- [00:08:30] Recap and encouragement to apply the framework across all marketing channels