All posts / tag
marketing
51 posts tagged marketing.
- Podcast June 3, 2026
raw behind the scenes: AI, marketing, growth
a raw, unscripted update from the trenches: why I'm going deep on AI, the 'find atom' marketing principle, and what I'm building (including this site). no hook, just the truth.
- Video April 15, 2026
getting clients is hard until you do this
how a self-published book becomes a client acquisition machine, broken down into the five-part authority system.
- Video October 22, 2025
forget going viral, focus on this instead
a 28-minute breakdown of the simple, evergreen content marketing strategy that built two Inc. 500 brands and $30M+ in revenue without ever going viral.
- Video September 18, 2025
personal branding is changing: an old school 'new' method
what's actually been working as I grow my personal brand while still running multiple businesses behind the scenes. trust over polish, conversation over content.
- Video September 4, 2025
how to survive the trust recession
AI, over-polished content, and copycat brands have made people skeptical of everything. the playbook for rebuilding trust in a post-AI world.
- Video August 28, 2025
building a brand on effort and hard things
you can't scale transformation without effort. 4 studies, 1,600 participants, and the framework for when to remove friction and when to lean into it.
- Video August 12, 2025
the 3 stories every brand must tell
tactical how-to content is dying. the three story types that build connection in a world that's tired of being sold to.
- Video August 5, 2025
copy this email marketing strategy
the email approach that built a 250k+ list and is still the highest-ROI channel I run. structure, cadence, and what to actually write about.
- Video July 1, 2025
i've made this mistake a lot
a 200,000-view blog post that made $0. a smaller one that built a real business. the difference between viral content and content that actually sells.
- Video June 17, 2025
brand world building, the untapped strategy for 2025
branding is not the logo. it's a gut feeling created by a whole world your customer steps into. the six step brand world building framework, with real examples.
- Video June 10, 2025
organic vs paid traffic, what actually works in 2025
the organic vs paid debate is fake. the answer is both, in the right order, with the math behind it. cost per lead, LTV, and the spreadsheet that makes the call easy.
- Video June 3, 2025
how 2 tiny followings make $288K/month (no virality needed)
two businesses I run hit a combined $288K a month with tiny social followings. the difference is the audience type: builders, not followers. here's the playbook.
- Video May 13, 2025
master storytelling in 9 minutes
a 10 step storytelling framework with my own backstory as the working example. how to turn your real story into a narrative people actually want to hear.
- Video April 29, 2025
I never cared about branding, now I'm building a brand that actually matters
after years of ignoring branding I built a Brand Builder Template to fix my own messaging. why branding is not the logo, it's the answer to what you do and who it's for.
- Video April 24, 2025
the content system that bought me my time back (and 200% ROI)
the content multiplier framework. one newsletter a week becomes 30+ pieces of content across every platform. the system that bought me my time back.
- Video April 17, 2025
3 methods I use for endless content ideas (without ChatGPT)
three methods for generating endless content ideas without leaning on ChatGPT. authentic content beats prompt-generated content every time.
- Video April 8, 2025
how to get your first 1,000 email subscribers
build a newsletter from zero to 1,000 subscribers, then monetize without burning the list out. the tech stack, the cadence, the math, and the offers.
- Video March 27, 2025
6 lessons from lowkey building my personal brand for 9 months
nine months in, $30K spent, instagram from 9K to 26K, 2,000+ new email subscribers. the six lessons I'd hand to anyone starting a personal brand from zero today.
- Video March 11, 2025
the 5-minute website fix that unlocked $1M in sales
one button. top right corner. one logical next step. the small website change that unlocked a million dollars in sales.
- Video March 4, 2025
a simple content system for scaling past $10k a month
the 4F framework. flagship content, followers, funnel, follow-up. the system I've been running since 2011 that scales past $10k a month.
- Video February 6, 2025
what the hell is an MQL? (and how it makes sales 10x easier)
a marketing qualified lead is just a person who consumed enough of your content to be ready to buy. reverse engineer that and sales gets way easier.
- Podcast January 23, 2025
should you write a book for your business?
two books in, here's the honest truth. books don't make money. they do something more valuable than that.
- Podcast January 14, 2025
breadcrumb, the grunt test
Donald Miller's StoryBrand grunt test in 5 seconds. if your website fails it, no amount of conversion magic will save you.
- Podcast December 5, 2024
the secret to online advertising
I've spent millions on ads. the secret isn't the targeting or the creative, it's that you never turn them off.
- Podcast October 22, 2024
your marketing sucks because you don't answer these 4 questions
the who, what, why, how framework. four questions that fix nervous, overcomplicated marketing.
- Podcast September 24, 2024
get guerrilla with your marketing
the Blair Witch Project ran on mystery and fake news. modern guerrilla marketing runs on attention to one human at a time.
- Podcast July 9, 2024
personal brand update, finally getting going
the q3 plan: a videographer once a month, an editor on retainer, paid boosts feeding the newsletter. a personal brand that runs on accountability, not vibes.
- Podcast July 2, 2024
how to become more memorable (and sell more things)
facts forget. stories stick. here's the storytelling framework I use, and the personal story I tell to demo it.
- Podcast June 11, 2024
how to create an effective email marketing calendar
the GLF framework: gain, logic, fear. three emails per promo. drove a 400% jump in monthly recurring revenue when I committed to it.
- Podcast April 30, 2024
the hub and spoke SEO strategy I accidentally used to scale a business
I built endof3fitness.com with this method by accident. it ranks years later. here's the structure to copy on purpose.
- Podcast April 25, 2024
are you hunting or farming
two ways to fill the pipeline. one builds long-term equity, one pays this month's bills. small coaching businesses need both.
- Podcast March 19, 2024
how to craft a good newsletter
the algorithm can change tomorrow. the email list can't be taken from you. weekly, structured, top of mind, owned.
- Podcast March 12, 2024
why you don't want to be an influencer
the average influencer makes $323 a month. social media is a support tool for the business, not the business itself.
- Podcast February 1, 2024
your real competitive advantage isn't what you think
most coaches and clinicians think their skill is the moat. it usually isn't. ask your team why customers actually stick around, you'll be surprised.
- Podcast December 13, 2023
holiday promotions, stop being stubborn
I avoided Black Friday for years on principle. it cost me millions. the new year is your moment for a better human business, run the campaign.
- Podcast November 7, 2023
Meta's shift to pay to play and the silent death of organic reach
Facebook pages died this way. Instagram is heading the same direction. organic will never be profitable for a social media company. budget for it now while it's cheap.
- Podcast October 10, 2023
what I learned from publishing 1,046 podcast episodes
quality over quantity. Steve Kamb went from daily posts to one massive article a week and his business blew up. I copied it then. I'm doing it again now.
- Podcast August 15, 2023
how I got 1,000 new Instagram followers in 30 days
I'm bad at social media on purpose. one quality reel a week, a few bucks behind each one, and the followers stack. you pay with time or money. I pay with money.
- Podcast August 8, 2023
email marketing 101
social will burn you out. email is the asset that pays for decades. weekly, format-driven, and the only metric that actually matters is conversion.
- Podcast August 1, 2023
be more like Taylor Swift, do things that don't scale
Taylor Swift built a billion-dollar fan base by signing autographs until everyone had one. early on, the unscalable stuff is the whole game.
- Podcast June 20, 2023
$1,000,000 spent on this simple ad strategy
the 70 20 10 framework I've used for a decade. you stop selling and start building know like and trust. only 10% of the budget asks for money.
- Podcast June 8, 2023
475% increase in organic business
Q2 numbers from the poles and water strategy. ad spend cut 50%, organic up 475%, the math behind diversifying your lead sources.
- Podcast May 23, 2023
I never said these words, AI is getting crazy
I cloned my voice in Descript and had AI read an article I wrote. four minutes of me saying things I never actually said. AI works, the trick is to feed it the context.
- Podcast April 27, 2023
how to increase likelihood of a purchase by 78%
why entrepreneurs hate acquiring customers, and the personalized outreach data we ran. a 78% conversion lift from just being a helpful human at the right moment.
- Podcast April 11, 2023
how I have scaled businesses
I went from $100K in debt to multiple companies and millions in revenue. three things got me there. this episode covers the first, the marketing clarity formula.
- Podcast April 6, 2023
how to hammer objections, with data
I'm not good at the psychology of sales. but I've sold a lot. the trick is data. how to collect the right one to three metrics that make every objection disappear.
- Podcast March 30, 2023
5 ways I'm leveraging AI for business growth
if you're not using AI in your business yet, you're behind. five places I'm actually using it day to day, from the low-impact stuff to the high-impact stuff.
- Podcast March 16, 2023
my 2023 business growth strategy
the poles in the water strategy. multiple lead sources in parallel, with me leading instead of implementing. how I'm scaling without being the bottleneck this year.
- Podcast March 9, 2023
how to stand out in a saturated market
stop doing market research on Instagram. focus on results for the people in front of you. how many customers do you actually need to live the life you want.
- Podcast March 7, 2023
the rules, part 2
five more rules from the journal. be a marketer, never say maybe, lead don't save, stop going wide and go deep, and expand your threshold for control.
- Podcast March 2, 2023
how to grow a business without being a slave to social media
every platform has an algorithm. you play it until you don't have to. how to build a subscriber base that frees you from Instagram, with the hub and spoke SEO method I use.