how to transform who you are

the 21-day habit thing is a lie. you need 100 days, the smallest possible action, and the willingness to stack habits for a decade. that's how you change identity.

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episode 61 · better. podcast

Summary

when’s the last time you added a new habit to your life and it actually stuck. pause and answer. for most people, it’s been years. that’s why I wrote Killing Comfort. it’s why almost no one transforms even when they say they want to.

  1. consistency is the bumper sticker answer and it’s not enough. to be a genuinely fit, high-performance person you have to change who you are. how you eat, how you sleep, how you train, the whole identity. one new habit doesn’t get you there. stacking habits over years does.

  2. same in business. there’s no one tactic, one campaign, one funnel that builds a real company. it’s habits stacked over a decade. when you stop adding new habits, the business stalls.

  3. forget the 21-day myth. I have no idea where that number came from. I can do something perfectly for 21 days and forget about it on day 22. 100 days minimum if you want a habit to lock in.

  4. start absurdly small. the trap is wanting the impressive version on day one. drink enough water. walk every day. ten pushups. whatever you pick, it has to be so small that failing is unreasonable.

  5. after 100 days, stack the next one. then the next. five years from now you’re a different person. ten years from now you’re unrecognizable. that’s how transformation actually works.

pick one tiny habit for Q4. 100 days. don’t miss. that’s the challenge. try harder.

Transcript

the last habit you actually kept

The most impactful business is the business that genuinely improves another human, a better human business. And to grow a business like this, you have to continually improve yourself. This podcast is a documentation of that thesis, scaling businesses and also personal growth. My goal is for you to shortcut this journey.

So if you’re ready to try hard, subscribe. If you like what you’re hearing, please share and enjoy. A quick question for you today. When’s the last time you added a new habit to your life and it stuck? This is the Better Human Business Podcast. I’m Jerred Moon and today is going to be a relatively short episode, shorter than my short episodes already.

Because that’s the only question I have for you today and one I’ve been thinking about a lot. When’s the last time you added a new habit to your life and that habit actually stuck? If you didn’t know it, that’s basically the entire reason I wrote the book Killing Comfort is because I realized how hard it is for a human being to add a new habit, especially the older you get to that whole, that saying you can’t teach an old dog new tricks seems so true.

consistency isn’t enough

But I want you to reflect, I honestly want you to just pause the podcast for a minute if you have to and just think about that. When’s the last time you added a new habit and it stuck? That’s it. That’s the only thing that I want you to think about and answer. And if you can’t think of one or you haven’t done it in a long time, ask yourself why and then also have you tried and failed?

What have you tried and failed at? Because I see this all the time, in business consulting I do, especially in the fitness and nutrition side of things that I do, it’s very hard for people to see lasting change. Because to really, to be a super fit person, run fast, lift heavy weights, have high performance, low body fat, it’s not actually just consistency.

I know that’s what people want to say and I get it, I wish that were the truth, but it’s not, you actually have to change who you are. It’s not, I’m just going to do the thing over and over, day after day, it’s like, that kind of, but everything has to change if you want to be that person. You have to eat the way that person would eat.

stack habits to change identity

You have to sleep how that person would sleep. You have to train as hard as that person would train. Not just go in the gym and check a box. It’s actually really hard to do those things. Really hard. You have to transform who you are to be that person. It’s not just adding this new simple habit. But if we stack habits, one after another, we do become that person.

So now I’m going from discouraging to encouraging. You can absolutely do it, but it’s not just the one thing. It’s not just, I’m going to run two miles every morning. That might be where you start, but it can’t be where you end. So the only skill that you need is the ability to create new habits. It’s everything.

Same in business. If you want to have that massive business, it’s not one new thing, is it? It’s not one new campaign. It’s not one new sales tactic. It’s a compounding of habits you learn over time, either through trial and error or through learning from other people. But you learn what the habits are to have a successful business, and when you stop learning, your business will stall.

the 100-day rule

When you stop adding the new habits, your business will stall. You won’t actually be that high-level entrepreneur because you haven’t stacked enough habits to be that person. How do we do this? I talk about it in my book, Killing Comfort, where really, if all we’re trying to get good at is doing the thing, doing something every single day, then you need to start incredibly small and do it every day for 100 days.

That’s what I challenge people to do in the book, and I don’t care what it is. But that’s my challenge to you today. Take an activity, add a new habit to your life, and it has to be 100 days. I don’t know where that three-week BS came from. I can do something solid, perfect, without missing for three weeks, and then on the 22nd day, I can stop doing it and completely forget I ever was doing it.

Three weeks is nothing for a habit, 100 days minimum if you want a new habit in your life. Then after you add this one tiny habit, keep doing it and stack another, and then stack another, and then stack another, and then you will be a new person. It will probably take five years, 10 years, 20 years, but that’s what it actually takes.

start absurdly small

That’s what growing a massive, successful business looks like. That’s what being a high-performer with your body and actually high-performance with your body and your fitness, that’s what it takes. It takes all these habits stacked one on top of another for years on end without dropping any of the other ones off, so you have to make damn sure that it’s an actual habit before you move on to the next one.

So go ahead and pick what you’re going to do for the next 100 days. Make it the smallest possible thing that you can think of, but this is a great way to close out the year. In Q4, let’s just challenge ourselves to pick up one new, tiny, minuscule habit that we know we can do, whether that’s drinking enough water every single day, walking every single day, but you cannot miss.

It needs to be 100 days straight every single day, whatever it is, so it has to be tiny. That’s my challenge to you. Start to transform who you are, and I know it’s a lot of work. I know that it’s incredibly hard, but guess what? You need to try harder. Go to Beadaholique.com for all of your beading supply needs!

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